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panthenol wund und heilsalbe

Skip it

A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.

Market size 38Growth 24Conversion 90Competition 16Returns 99Price range 37Avg price 39Brand share 32Review moat 60Quality gap 43

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,107.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay€10.72

avg listing price — sweet spot $15–$100

Market size

Okay€191K

€191K/yr · 167K searches

Price range

Okay€2.92–€22.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.8%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

According to Flapen's Amazon Germany niche tracking, panthenol wund und heilsalbe is a €191K/yr Amazon Germany market (167K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

panthenol wund und heilsalbe market data

Units sold / yr
15K–20K
avg 1,000–1,250/product
Revenue / yr
€161K–€214K
units × avg price
Conversion rate
10.6%
Avg BSR
#1,284
Page quality
0%
Prime
60%
Sponsored
60%
Out of stock
1.3%
Avg brand age
72 months
Avg seller age
170 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

52

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

11%

  • Sunlife27%
  • ratiopharm22%
  • MIBE GmbH Arzneimittel19%
  • Mixa11%
  • apo-discounter.de6%
  • GPC GREEN PHARM COSMETIC3%
  • Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.
4K3KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.4×

Top panthenol wund und heilsalbe search terms

  • panthenol wund und heilsalbe55K/yr
  • panthenol creme51K/yr
  • panthenol39K/yr
  • panthenol salbe20K/yr
  • pantenol3K/yr
All search terms

Top panthenol wund und heilsalbe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€19K20%€38K30%€57K40%€76K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about panthenol wund und heilsalbe

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Super Produkt”

Preis-Leistungs-Verhältnis12%

“Super Preis leistung”

Saugfähigkeit11%

“Zieht gut ein und Pflegt”

Eignung für Mischhaut10%

“beste creme ever, hat meine akne absolut verbessert”

Eignung für trockene Haut8%

“Beste Gesichtscreme die ich je hatte, für sehr trockene, schuppige Haut, zieht schnell ein und glänzt nicht!!”

Feucht/Trocken5%

“Vor allem super für meine trockenen Schienbeine”

Allergien5%

“Gut für Allergien”

Weiches Gefühl4%

“super creme”

Geruch4%

“sie riecht neutral”

beworben Vs Tatsächliches Produkt3%

“Hält was es verspricht”

What buyers complain about

Allergien20%

“Verursacht Hautprobleme”

Feucht/Trocken10%

“bleibt weiter trocken”

Preis-Leistungs-Verhältnis4%

“Schade um das Geld”

Nebenwirkungen3%

“Keinerlei Wirkung”

Funktionalität insgesamt3%

“Geht gar nicht”

Produktzustand3%

“Bereits benutzt geliefert”

Saugfähigkeit3%

“Zieht nicht ein”

Eignung für Mischhaut3%

“Verursacht Hautprobleme”

Empfindlichkeit insgesamt3%

“Ich habe eine sehr empfindliche”

Geruch3%

“Stinkt”

Top return reasons

Funktionalität insgesamt25%
Haftung/Klebrigkeit6%
Produktzustand6%
Hautgesundheit5%
Qualität insgesamt5%
Geruch5%
Kompatibilität – insgesamt5%
Eignung für trockene Haut5%
Eignung Fettige Haut4%
beworben Vs Tatsächliches Produkt4%

Common questions

Is panthenol wund und heilsalbe profitable to sell on Amazon Germany?
The niche generates €191K/yr across 15 tracked products. 90-day search growth is -2.8%. Flapen's verdict: Skip it (45/100).
How competitive is the panthenol wund und heilsalbe niche?
11 brands and 52 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in panthenol wund und heilsalbe?
Top complaints mined from reviews: Allergien, Feucht/Trocken, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for panthenol wund und heilsalbe peak?
Demand peaks in Mar–Apr–May; the busiest month runs 2.4× the quietest.
What does it cost to enter the panthenol wund und heilsalbe niche?
Listings span €2.92–€22.24; the average listing price is €10.72 (sweet spot $15–$100). The average incumbent carries 1,108 reviews — the moat a new listing must climb.