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Panthenol

Fail

Prices span $2.54–$17.43, mostly outside the sweet spot, so Panthenol is a Fail.

Flapen Score
42
42 / 100
Ranks 2,358 of 2,966 Drogerie & Körperpflege niches · −7 vs the category median of 49
Market size
€74K/yr93K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
65%top-5 click share · 16 brands · 78 sellers

Flapen Score

Panthenol against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Panthenol is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Panthenol market on Amazon at a glance

Shoppers on Amazon Germany searched for Panthenol 93K times last year and spent an estimated €74K. The top 5 brands take 74% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
9.0%
Market size, estimated
€74Ka year
Top search term
panthenol creme51K searches a year

02 · Price

A sale here is worth €8.92.

Listings sell for €8.92 on average, from €2.54 to €17.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €8.92 that is €2K to €4K a year per listing.

Average price
€8.92under the $15 to $100 sweet spot
Price range
€2.54–€17.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,400 within Rezeptfreie Medikamente. It carries 2,266 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
70%
Out of stock, average day
1.0%
Average rank
#1,400in Rezeptfreie Medikamente
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
2,266per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Panthenol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

78

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

22%

  • Brand 121%
  • Brand 221%
  • Brand 318%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Panthenol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Panthenol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • panthenol creme51K/yr
  • panthenol39K/yr
  • pantenol3K/yr

Reviews and returns

What reviews say buyers love and hate about Panthenol

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Allergien”
0.1%of orders come back
“Verursacht Hautprobleme”
A buyer, on “Allergien”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Panthenol questions

Answered from the same tracked data.