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Painkiller

Fail

The top 5 brands take 100% of clicks, so Painkiller is a Fail.

Flapen Score
37
37 / 100
Ranks 2,733 of 2,966 Drogerie & Körperpflege niches · −12 vs the category median of 49
Market size
€98K/yr30K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
96%top-5 click share · 4 brands · 22 sellers

Flapen Score

Painkiller against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Painkiller is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Painkiller market on Amazon at a glance

Shoppers on Amazon Germany searched for Painkiller 30K times last year and spent an estimated €98K. All 4 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 27.5% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 27.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €98K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
27.5%
Market size, estimated
€98Ka year
Peak month
September4.3× the quietest month
Top search term
synofen 500 mg/200 mg filmtabletten14K searches a year

02 · Price

A sale here is worth €11.96.

Listings sell for €11.96 on average, from €6.59 to €21.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At €11.96 that is €6K to €9K a year per listing.

Average price
€11.96under the $15 to $100 sweet spot
Price range
€6.59–€21.25
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
€6K–€9K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5,848 within Rezeptfreie Medikamente. It carries 475 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#5,848in Rezeptfreie Medikamente
Average rating
4.70 starsAmazon Germany average 4.37 stars
Average reviews
475per listing
Listings tracked
6

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
86 months

Products

Top Painkiller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 28%
  • Brand 37%
  • Brand 46%

Demand

Painkiller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.3×

FAQ

Common Painkiller questions

Answered from the same tracked data.