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P5p

Fail

Shoppers spend an estimated $47K a year here, so P5p is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€47K/yr32K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
73%top-5 click share · 14 brands · 24 sellers

Flapen Score

P5p against its category

The dotted line is the Drogerie & Körperpflege average. Past it, P5p is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The P5p market on Amazon at a glance

Shoppers on Amazon Germany searched for P5p 32K times last year and spent an estimated €47K. The top 5 brands take 75% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
7.1%
Market size, estimated
€47Ka year
Top search term
p5p14K searches a year

02 · Price

A sale here is worth €20.60.

Listings sell for €20.60 on average, from €11.00 to €44.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €20.60 that is €2K to €5K a year per listing.

Average price
€20.60inside the $15 to $100 sweet spot
Price range
€11.00–€44.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #120 within Vitamine. It carries 103 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
75%
Out of stock, average day
12.2%
Average rank
#120in Vitamine
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
103per listing
Listings tracked
16

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top P5p products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

14 falling

Sellers

24

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

21%

  • Brand 125%
  • Brand 218%
  • Brand 317%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

P5p search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Holiday '25Spike '26DecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked

Search terms

Top P5p search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • p5p14K/yr
  • vitamin b6 p5p9K/yr
  • p5p aktives vitamin b65K/yr
  • b6 p5p4K/yr

Reviews and returns

What reviews say buyers love and hate about P5p

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Magnesium”
10%of negative reviews mention “Dosierung”
0.1%of orders come back
“Zu hoch dosiert und Tablette nicht teilbar”
A buyer, on “Dosierung”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common P5p questions

Answered from the same tracked data.