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Outdoor Waschmittel

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -33.0% this quarter, so Outdoor Waschmittel is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49
Market size
€374K/yr180K searches / yr
90-day growth
-33.0%search demand this quarter
Competition
56%top-5 click share · 8 brands · 46 sellers

Flapen Score

Outdoor Waschmittel against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Outdoor Waschmittel is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Waschmittel market on Amazon at a glance

Shoppers on Amazon Germany searched for Outdoor Waschmittel 180K times last year and spent an estimated €374K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €374K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-33.0%
Conversion, latest week
10.3%
Market size, estimated
€374Ka year
Peak month
November2.0× the quietest month
Top search term
nikwax tech wash49K searches a year

02 · Price

A sale here is worth €20.07.

Listings sell for €20.07 on average, from €4.84 to €45.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €20.07 that is €10K to €15K a year per listing.

Average price
€20.07inside the $15 to $100 sweet spot
Price range
€4.84–€45.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€10K–€15K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #35 within Wäschepflege. It carries 2,412 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
76%
Out of stock, average day
5.2%
Average rank
#35in Wäschepflege
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
2,412per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
85 months

Products

Top Outdoor Waschmittel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

46

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

3%

  • Brand 176%
  • Brand 210%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Outdoor Waschmittel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Outdoor Waschmittel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nikwax tech wash49K/yr
  • nikwax40K/yr
  • nikwax imprägnierung14K/yr
  • funktionswaschmittel8K/yr
  • outdoor waschmittel9K/yr
  • nikwax tx direct9K/yr
  • waschmittel funktionskleidung8K/yr
  • dwr7K/yr
  • goretex waschmittel6K/yr
  • waschmittel für funktionskleidung4K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Waschmittel

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Geruch”
0.2%of orders come back
“stinkt leider”
A buyer, on “Geruch”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Outdoor Waschmittel questions

Answered from the same tracked data.