our essentials by amazon
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great€19.34avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Great€7.36–€42.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great€881K€881K/yr · 554K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad21,362.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, our essentials by amazon is a €881K/yr Amazon Germany market (554K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
our essentials by amazon market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- €580K–€774K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 76%
- Out of stock
- 10.9%
- Avg brand age
- 42 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
18
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
70%
Top 20: 99%
Open market
0%
- ESN70%
- Amazon Essentials18%
- FM London4%
- MORE NUTRITION4%
- natural elements2%
- GEN GERMAN ELITE NUTRITION2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.6×
Top our essentials by amazon search terms
- amazon essentials herren185K/yr
- esn omega 393K/yr
- essentials64K/yr
- omega 3 esn51K/yr
- esn omega 3 kapseln32K/yr
- esn vitamin d3 k229K/yr
- esn d3 k218K/yr
- vitamin d3 k2 esn16K/yr
- amazon essential7K/yr
- more essentials o3-d3-k29K/yr
Top our essentials by amazon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ESN Omega-3 60 Kapseln hochdosiert Fischöl mit 1200 mg EPA und 900 mg DHA pro Tagesportion
ESN€14.484.6★99 rev
ESN Omega-3 300 Kapseln hochdosiert Fischöl mit 1200 mg EPA und 900 mg DHA pro Tagesportion
ESN€42.914.6★90 rev
ESN Vitamin D3 + K2 Daily 300 Tabletten für Immunsystem und Knochen made in Germany
ESN€11.144.7★362 rev
ESN Vitamin D3 + K2 120 Kapseln für Immunsystem Knochen und Blutgewinnung made in Germany
ESN€17.924.6★2,416 rev
Amazon Essentials Herren Classic-Fit-Chino-Shorts 23cm Kaki 36W
Amazon Essentials€14.644.2★39,461 rev
Newest
by launch date
MORE Essentials O3-D3-K2 60 Fischöl Kapseln mit 500mg EPA & 250mg DHA pro Tag Vitamin D3 & Vitamin K2 Kapselhülle aus Rindergelatine
MORE NUTRITION€9.341,025 rev
ESN Omega-3 60 Kapseln hochdosiert Fischöl mit 1200 mg EPA und 900 mg DHA pro Tagesportion
ESN€14.4899 rev
ESN Omega-3 300 Kapseln hochdosiert Fischöl mit 1200 mg EPA und 900 mg DHA pro Tagesportion
ESN€42.9190 rev
ESN Omega-3 Vegan 120 Vegane Kapseln Hochdosiertes Algenöl 216 mg EPA & 432 mg DHA pro Portion
ESN€32.2044 rev
ESN Vitamin D3 + K2 Daily 300 Tabletten für Immunsystem und Knochen made in Germany
ESN€11.14362 rev
Trending
90-day click momentum
FM London Herren-t-Shirt (3/5er-pack) Herren T-Shirt Schwarz Burgunderrot Grün Marineblau Anthrazit (5er-Pack) L
FM London€21.844.4★
Amazon Essentials Herren Classic-Fit-Chino-Shorts 23cm Dunkles Marineblau 38W
Amazon Essentials€14.994.2★
Amazon Essentials Herren 25cm Cargo-Shorts in klassischer Passform (erhältlich in Big & Tall) Schwarz 32W
Amazon Essentials€16.784.2★
Fm London Herren-t-shirt (3/5er-pack) Herren T-Shirt Schwarz (3er-pack) L
FM London€15.134.4★
Amazon Essentials Herren Classic-Fit-Chino-Shorts 23cm Kaki 36W
Amazon Essentials€14.644.2★
What buyers say about our essentials by amazon
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“Preis Leistung einer der besten”
“Gute niedrige Dosierung”
“Super Vitamine”
“sind gut schluckbar”
“Passt”
“Produkt wie Beschrieben”
“Super Supplement”
“Mit den Kapseln von natural elements habe ich genau das gefunden”
“Schmecken neutral”
What buyers complain about
“stinkt echt abartig”
“niedrig dosiert”
“Diese Hose fällt nicht knapp aus”
“relativ hochdosiert aber teuer.”
“Qualität ungenügend”
“Kein Fischer Geschmack im Nachhinein”
“Um unseren Omega 3 Spiegel hoch zu pushen habe ich 2x diese Tabletten für mich und meine Partnerin bestellt und bei uns beiden trat regelmäßig Übelkeit, Unwohlsein und sogar erbrechen in Verbindung mit diesen Tabletten auf”
“Nutzloses Präparat”
“Die Vitamine in der trotzdem gesunden Ernährung reichen oft leider nicht aus”
“Nie wieder natural elements”
Top return reasons
Common questions
- Is our essentials by amazon profitable to sell on Amazon Germany?
- The niche generates €881K/yr across 21 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the our essentials by amazon niche?
- 6 brands and 18 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in our essentials by amazon?
- Top complaints mined from reviews: Geruch, Dosierung, Gesamtgröße. The return rate is 0.3%.
- When does demand for our essentials by amazon peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the our essentials by amazon niche?
- Listings span €7.36–€42.91; the average listing price is €19.34 (sweet spot $15–$100). The average incumbent carries 21,362 reviews — the moat a new listing must climb.