Our Essentials By Amazon

Shoppers searched for this 554K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €881K a year.

Searches, last 12 months

554K

Growth, 90 days vs prior 90

-21.1%

Conversion, latest week

8.2%

Market size, estimated

€881Ka year

Peak month

November2.6× the quietest month

Top search term

amazon essentials herren185K searches a year

Listings sell for €19.34 on average, from €7.36 to €42.91. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €19.34 that is €29K to €39K a year per listing.

Average price

€19.34inside the $15 to $100 sweet spot

Price range

€7.36–€42.91

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

€29K–€39K

Returns

0.3%of orders · Amazon Germany median 1.1%

76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #30 within Essentielle Fettsäuren & Öle. It carries 21,362 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

95%

Out of stock, average day

10.9%

Average rank

#30in Essentielle Fettsäuren & Öle

Average rating

4.41 starsAmazon Germany average 4.37 stars

Average reviews

21,362per listing

Listings tracked

21

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

42 months