Is Oral B Ladestation profitable to sell on Amazon Germany?

Flapen scores Oral B Ladestation 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €179K a year across 21 tracked products. 8 of the 12 products launched in the last year cleared the first-year sales bar. Search demand grew -13.1% in the last 90 days.

How competitive is the Oral B Ladestation niche on Amazon Germany?

14 brands and 19 sellers compete in Oral B Ladestation on Amazon Germany. The top 5 Oral B Ladestation products take 65% of clicks, and the top 5 brands take 84%.

What do buyers complain about in Oral B Ladestation?

Oral B Ladestation buyers on Amazon Germany complain most about Haltbarkeit, Aufladen, and Heizung. An estimated 2.4% of orders come back.

When does demand for Oral B Ladestation peak?

Search demand for Oral B Ladestation on Amazon Germany peaks in Aug, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Oral B Ladestation niche?

Oral B Ladestation sells for €10.93 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.54 to €19.20. The average product has 391 reviews, the count a new listing must catch up to.

Oral B Ladestation

Fail

Demand is soft, at -13.1% this quarter, so Oral B Ladestation is a Fail.

Flapen Score: 46
46 / 100Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size: €179K/yr160K searches / yr
90-day growth: -13.1%search demand this quarter
Competition: 65%top-5 click share · 14 brands · 19 sellers

Flapen Score

Oral B Ladestation against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Oral B Ladestation is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Oral B Ladestation market on Amazon at a glance

Shoppers on Amazon Germany searched for Oral B Ladestation 160K times last year and spent an estimated €179K. The top 5 brands take 84% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €179K a year.

Searches, last 12 months: 160K
Growth, 90 days vs prior 90: -13.1%
Conversion, latest week: 10.2%
Market size, estimated: €179Ka year
Peak month: August1.7× the quietest month
Top search term: oral b ladestation53K searches a year

02 · Price

A sale here is worth €10.93.

Listings sell for €10.93 on average, from €5.54 to €19.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At €10.93 that is €8K to €11K a year per listing.

Average price: €10.93under the $15 to $100 sweet spot
Price range: €5.54–€19.20
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 750–1,000
Revenue per listing a year: €8K–€11K
Returns: 2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #35 within Mund- & Zahnpflege. It carries 391 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 17.2%
Average rank: #35in Mund- & Zahnpflege
Average rating: 4.39 starsAmazon Germany average 4.37 stars
Average reviews: 391per listing
Listings tracked: 21

04 · Newcomers

8 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 12
Successful launches: 8Amazon's first-year sales bar
Average brand age: 26 months

Products

Top Oral B Ladestation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

12%

Brand 145%
Brand 214%
Brand 311%
Brand 48%
Brand 56%
Brand 64%
Open — no brand owns it (8 brands, 12%)

Demand

Oral B Ladestation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Oral B Ladestation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

oral b ladestation53K/yr -12.4%9.3% conv.
ladegerät oral b zahnbürste11K/yr +2.1%7.3% conv.
oral b ladegerät11K/yr -4.2%9.6% conv.
ladestation oral b zahnbürste9K/yr -18.3%7.8% conv.
elektrische zahnbürste ladestation8K/yr -22.1%5.9% conv.
ladestation elektrische zahnbürste7K/yr -22.2%4.0% conv.
ladegerät oral b6K/yr +3.6%8.2% conv.
oral b charger6K/yr +6.2%10.3% conv.
ladestation oral b12K/yr -25.0%7.2% conv.
ladegeräte für elektrische zahnbürsten6K/yr -10.9%1.8% conv.

Reviews and returns

What reviews say buyers love and hate about Oral B Ladestation

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Aufladen”

34%of negative reviews mention “Haltbarkeit”

2.4%of orders come back

“Bereits nach 2Monaten defekt”

A buyer, on “Haltbarkeit”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Oral B Ladestation questions

Answered from the same tracked data.

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