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Oral B Genius X Aufsteckbürsten

Fail

The top 5 brands take 99% of clicks, so Oral B Genius X Aufsteckbürsten is a Fail.

Flapen Score
46
46 / 100
Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size
€373K/yr204K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
64%top-5 click share · 6 brands · 97 sellers

Flapen Score

Oral B Genius X Aufsteckbürsten against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Oral B Genius X Aufsteckbürsten is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oral B Genius X Aufsteckbürsten market on Amazon at a glance

Shoppers on Amazon Germany searched for Oral B Genius X Aufsteckbürsten 204K times last year and spent an estimated €373K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €373K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
9.8%
Market size, estimated
€373Ka year
Peak month
October2.6× the quietest month
Top search term
oral b crossaction aufsteckbürsten48K searches a year

02 · Price

A sale here is worth €18.65.

Listings sell for €18.65 on average, from €5.80 to €32.36. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €18.65 that is €9K to €14K a year per listing.

Average price
€18.65inside the $15 to $100 sweet spot
Price range
€5.80–€32.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
€9K–€14K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #102 within Mund- & Zahnpflege. It carries 9,637 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
95%
Out of stock, average day
2.5%
Average rank
#102in Mund- & Zahnpflege
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
9,637per listing
Listings tracked
22

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Oral B Genius X Aufsteckbürsten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

97

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

0%

  • Brand 183%
  • Brand 28%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 61%

Demand

Oral B Genius X Aufsteckbürsten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Oral B Genius X Aufsteckbürsten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral b crossaction aufsteckbürsten48K/yr
  • oral b crossaction13K/yr
  • oral b aufsteckbürsten cross action25K/yr
  • oral b vitality pro aufsteckbürsten16K/yr
  • oral b cross action18K/yr
  • oral b genius x aufsteckbürsten16K/yr
  • oral b pro cross action aufsteckbürsten7K/yr
  • oral b cross action aufsätze9K/yr
  • oral b pro 3 aufsteckbürsten8K/yr
  • cross action oral b aufsteckbürsten6K/yr

Reviews and returns

What reviews say buyers love and hate about Oral B Genius X Aufsteckbürsten

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Mundhygiene”
17%of negative reviews mention “Mundhygiene”
0.9%of orders come back
“Vermutlich keine Oral-B Bürsten”
A buyer, on “Mundhygiene”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oral B Genius X Aufsteckbürsten questions

Answered from the same tracked data.