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Opal

Maybe

Products sell for $26.69 on average, inside the sweet spot. But shoppers spend an estimated $25K a year here, so Opal is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49
Market size
€25K/yr204K searches / yr
90-day growth
+12.0%search demand this quarter
Competition
26%top-5 click share · 40 brands · 61 sellers

Flapen Score

Opal against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Opal is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Opal market on Amazon at a glance

Shoppers on Amazon Germany searched for Opal 204K times last year and spent an estimated €25K. The top 5 brands take 51% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €25K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
+12.0%
Conversion, latest week
0.5%
Market size, estimated
€25Ka year
Peak month
December1.8× the quietest month
Top search term
opal56K searches a year

02 · Price

A sale here is worth €26.69.

Listings sell for €26.69 on average, from €4.90 to €134.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €26.69 that is €0 to €3K a year per listing.

Average price
€26.69inside the $15 to $100 sweet spot
Price range
€4.90–€134.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #1,298 within Alternative Medizin. It carries 324 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
82%
Out of stock, average day
13.9%
Average rank
#1,298in Alternative Medizin
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
324per listing
Listings tracked
68

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Opal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

61

Top-5 brand share

51%

Top 20: 85%

Top-5 click share

26%

Top 20: 62%

Open market

45%

  • Brand 119%
  • Brand 215%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Opal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Opal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • opal56K/yr
  • opal schmuck55K/yr
  • opal stein19K/yr
  • opal ohrringe22K/yr
  • opal anhänger14K/yr
  • opal kette18K/yr
  • ohrringe opal15K/yr
  • opal schmuck echt5K/yr

Reviews and returns

What reviews say buyers love and hate about Opal

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Gesamtgröße”
2.1%of orders come back
“als kleinere”
A buyer, on “Gesamtgröße”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Opal questions

Answered from the same tracked data.