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Omega 3 Kinder

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -31.0% this quarter, so Omega 3 Kinder is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 2,966 Drogerie & Körperpflege niches · +13 vs the category median of 49
Market size
€840K/yr591K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
50%top-5 click share · 19 brands · 36 sellers

Flapen Score

Omega 3 Kinder against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Omega 3 Kinder is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Omega 3 Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Omega 3 Kinder 591K times last year and spent an estimated €840K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 591K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €840K a year.

Searches, last 12 months
591K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
8.0%
Market size, estimated
€840Ka year
Peak month
November1.9× the quietest month
Top search term
omega 3 kinder400K searches a year

02 · Price

A sale here is worth €17.90.

Listings sell for €17.90 on average, from €5.86 to €38.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At €17.90 that is €27K to €36K a year per listing.

Average price
€17.90inside the $15 to $100 sweet spot
Price range
€5.86–€38.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
€27K–€36K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #44 within Essentielle Fettsäuren & Öle. It carries 1,179 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
4.1%
Average rank
#44in Essentielle Fettsäuren & Öle
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
1,179per listing
Listings tracked
26

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top Omega 3 Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

€0€34K€67K€101K€134K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

36

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

29%

  • White Omega17%
  • Doppelherz15%
  • NATURTREU11%
  • maxmedix11%
  • MÖLLER'S10%
  • NORSAN6%

Demand

Omega 3 Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Omega 3 Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • omega 3 kinder400K/yr
  • omega 3 kids21K/yr
  • omega 3 für kinder testsieger17K/yr
  • omega 3 für kinder23K/yr
  • dha omega 3 kinder22K/yr
  • möllers omega 3 kinder19K/yr
  • omega3 kinder14K/yr
  • kinder omega 310K/yr
  • white omega kids omega 39K/yr
  • dha kinder10K/yr

Reviews and returns

What reviews say buyers love and hate about Omega 3 Kinder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Geschmack insgesamt23%−0.02

Schmeckt nach bitteren Fisch

Schmeckt nicht

Trotz Zitronengeschmack kommt der Fischgeruch

Geschmack12%

Geschmacklich unterirdisch

Kein Fischgeschmack

Nicht geschmacksneutral

Geruch8%−0.09

Stinkt nach Fisch

Der Geruch ist übel, komplett chemisch

Es hat einen für uns sehr unangenehmen Geruch/Geschmack

Preis-Leistungs-Verhältnis5%−0.06

Geld Verschwendung

dafür teuer

gnadenlos überteuert

Dosierung5%−0.01

Suboptimale Dosierung

Portionsangabe ungenau und keine gute Pipette

Aber viel zu niedrig dosiert

Love

Geschmack insgesamt27%−0.02

Kindern schmeckst

Schmeckt super

Super Leckeres Fischöl

Qualität insgesamt14%+1.90

Super Produkt

Beste Qualität

Beginnen wir mit den positiven Aspekten:

Geschmack11%

Guter Geschmack

Konzentrierter Orangen Geschmack

Mit ein wenig Apfelsaft und Wasser gemischt, schmeckt es unseren Kindern sehr gut

Dosierung5%−0.01

Handhabung: Die Dosierung klappt schnell und präzise, ideal für die tägliche Routine

Gute Tropfen

Gut zu dosieren

Vitamin5%+0.34

Beste Vitamine

Multivitamin

Vitamine

FAQ

Common Omega 3 Kinder questions

Answered from the same tracked data.