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Omega 3

Maybe

Shoppers spend an estimated $12.0M a year here. But demand is soft, at -11.5% this quarter, so Omega 3 is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,966 Drogerie & Körperpflege niches · +9 vs the category median of 49
Market size
€12.0M/yr4.9M searches / yr
90-day growth
-11.5%search demand this quarter
Competition
66%top-5 click share · 11 brands · 17 sellers

Flapen Score

Omega 3 against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Omega 3 is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Omega 3 market on Amazon at a glance

Shoppers on Amazon Germany searched for Omega 3 4.9M times last year and spent an estimated €12.0M. The top 5 brands take 82% of clicks. Demand peaks in Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €12.0M a year.

Searches, last 12 months
4.9M
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
10.9%
Market size, estimated
€12.0Ma year
Peak month
November1.7× the quietest month
Top search term
omega 32.6M searches a year

02 · Price

A sale here is worth €22.26.

Listings sell for €22.26 on average, from €11.89 to €42.91. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 30,000 to 40,000 of them. At €22.26 that is €668K to €890K a year per listing.

Average price
€22.26inside the $15 to $100 sweet spot
Price range
€11.89–€42.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
400K–500K
Units per listing a year
30,000–40,000
Revenue per listing a year
€668K–€890K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #15 within Essentielle Fettsäuren & Öle. It carries 6,966 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#15in Essentielle Fettsäuren & Öle
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
6,966per listing
Listings tracked
14

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
64 months

Products

Top Omega 3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

17

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

13%

  • Brand 137%
  • Brand 216%
  • Brand 312%
  • Brand 410%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (5 brands, 13%)

Demand

Omega 3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Omega 3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • omega 32.6M/yr
  • omega 3 kapseln hochdosiert1.2M/yr
  • omega 3 kapseln264K/yr
  • vitamoment omega 3137K/yr
  • esn omega 393K/yr
  • omega378K/yr
  • natural elements omega 370K/yr
  • omega 3 hochdosiert63K/yr
  • omega79K/yr
  • fischöl70K/yr

Reviews and returns

What reviews say buyers love and hate about Omega 3

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Geruch”
0.1%of orders come back
“stinkt echt abartig”
A buyer, on “Geruch”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Omega 3 questions

Answered from the same tracked data.