Ohrenschmalz Entferner
PassOhrenschmalz Entferner scores 69 out of 100, a Pass. Shoppers spend an estimated $3.1M a year here, demand is soft, at -10.7% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 69 / 100Top 2% of 2,966 Drogerie & Körperpflege niches · +20 vs the category median of 4969
- Market size
- €3.1M/yr2.6M searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 42%top-5 click share · 23 brands · 71 sellers
Flapen Score
Ohrenschmalz Entferner against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Ohrenschmalz Entferner is stronger. Inside it, weaker.
Market
The Ohrenschmalz Entferner market on Amazon at a glance
Shoppers on Amazon Germany searched for Ohrenschmalz Entferner 2.6M times last year and spent an estimated €3.1M. The top 5 brands take 65% of clicks. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.1M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 7.0%
- Market size, estimated
- €3.1Ma year
- Peak month
- January1.5× the quietest month
- Top search term
- ohrenschmalz entferner1.2M searches a year
02 · Price
A sale here is worth €16.83.
Listings sell for €16.83 on average, from €4.57 to €46.05. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At €16.83 that is €101K to €135K a year per listing.
- Average price
- €16.83inside the $15 to $100 sweet spot
- Price range
- €4.57–€46.05
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- €101K–€135K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #31 within Ohren. It carries 2,232 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 97%
- Out of stock, average day
- 19.6%
- Average rank
- #31in Ohren
- Average rating
- 4.27 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,232per listing
- Listings tracked
- 39
04 · Newcomers
15 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Ohrenschmalz Entferner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
71
Top-5 brand share
65%
Top 20: 98%
Top-5 click share
42%
Top 20: 85%
Open market
28%
- Brand 129%
- Brand 211%
- Brand 38%
- Brand 48%
- Brand 58%
- Brand 67%
Demand
Ohrenschmalz Entferner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Ohrenschmalz Entferner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ohrenschmalz entferner1.2M/yr
- ohrenreiniger464K/yr
- ohrreiniger für erwachsene154K/yr
- ohrreiniger107K/yr
- ohrenspülung70K/yr
- ohrenreiniger mensch36K/yr
- ear cleaner67K/yr
- bebird25K/yr
- ohr reinigung48K/yr
- ohrendusche45K/yr
Reviews and returns
What reviews say buyers love and hate about Ohrenschmalz Entferner
We read the reviews and the return reasons for every product selling here.
“Absolut null wirkung”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ohrenschmalz Entferner questions
Answered from the same tracked data.