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59

ohrenkerzen

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 11Conversion 97Competition 35Returns 98Price range 76Avg price 39Brand share 64Review moat 69Quality gap 92

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible14.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Great€4.12–€49.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good752.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Market size

Good€290K

€290K/yr · 185K searches

Avg price

Okay€10.65

avg listing price — sweet spot $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-28.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, ohrenkerzen is a €290K/yr Amazon Germany market (185K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

ohrenkerzen market data

Units sold / yr
20K–25K
avg 750–1,000/product
Revenue / yr
€213K–€266K
units × avg price
Conversion rate
14.8%
Avg BSR
#342
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
19.7%
Avg brand age
43 months
Avg seller age
205 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

31

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

26%

  • ACWOO23%
  • JINBOSHI14%
  • NVTRSD13%
  • Natur & Gesundheit8%
  • MQUPIN8%
  • MYMULIKE7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.6% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top ohrenkerzen search terms

  • ohrenkerzen79K/yr
  • ohrenkerzen zur reinigung ohrenschmalz29K/yr
  • ohrkerzen27K/yr
  • ohrkerzen zur reinigung16K/yr
  • ohrenkerzen für erwachsene8K/yr
  • ohrenkerze7K/yr
  • ohrenschmalz entferner kerzen7K/yr
  • ohren kerzen zum reinigen5K/yr
  • ohrenschmalz kerze5K/yr
  • ohrkerzen medizinisch3K/yr
All search terms

Top ohrenkerzen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€29K20%€58K30%€87K40%€116K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about ohrenkerzen

What buyers praise and complain about, mined from review topics.

What buyers love

Ohrenhygiene30%

“Da kam ordentlich Dreck aus den Ohren”

Qualität insgesamt14%

“Super Produkt”

Effizienz9%

“Effektiv”

Benutzerfreundlichkeit8%

“Gut anzuwenden”

Preis-Leistungs-Verhältnis5%

“Super produkt fur super preis”

Sprühen/Durchfluss4%

“Das Spray ist sehr einfach zu benutzen”

Stärke4%

“Effektiv”

beworben Vs Tatsächliches Produkt3%

“Tut was es soll”

Sicherheitsstandards3%

“gibt sicher besseres”

Gesamtgröße3%

“Passt waren als Mitbringsel, gut verarbeitet”

What buyers complain about

Funktionalität insgesamt32%

“Wirkt nicht”

Ohrenhygiene19%

“Mich plagte ein fast komplett verstopftes Ohr”

Preis-Leistungs-Verhältnis7%

“Spart euch das geld”

Einfache Reinigung6%

“Hilft nur mit manuellen Reinigen”

Haltbarkeit5%

“Nach drei Tagen hat sich der Propf im Ohr gelöst”

beworben Vs Tatsächliches Produkt4%

“Werbeversprechen irreführend”

Benutzerfreundlichkeit3%

“unangenehm kalt in der Anwendung”

Qualität insgesamt2%

“Absoluter Schwachsinn”

Schmerzlinderung – insgesamt2%

“Verrursacht Ohrenschmerz nach ein paar Stunden”

Sichtweite2%

“Keine Wirkung erkennbar”

Top return reasons

Funktionalität insgesamt39%
Ohrenhygiene14%
Zertifizierungen7%
Produktzustand7%
Qualität insgesamt7%
Auslaufsicher5%
beworben Vs Tatsächliches Produkt4%
Preis-Leistungs-Verhältnis4%
Inhaltsstoffe – insgesamt2%
Schwingung/Geschwindigkeitskontrolle1%

Common questions

Is ohrenkerzen profitable to sell on Amazon Germany?
The niche generates €290K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.6%. Flapen's verdict: Worth a look (59/100).
How competitive is the ohrenkerzen niche?
13 brands and 31 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in ohrenkerzen?
Top complaints mined from reviews: Funktionalität insgesamt, Ohrenhygiene, Preis-Leistungs-Verhältnis. The return rate is 0.4%.
When does demand for ohrenkerzen peak?
Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the ohrenkerzen niche?
Listings span €4.12–€49.78; the average listing price is €10.65 (sweet spot $15–$100). The average incumbent carries 753 reviews — the moat a new listing must climb.