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Odol Mundwasser

Fail

The top 5 brands take 100% of clicks, so Odol Mundwasser is a Fail.

Flapen Score
38
38 / 100
Ranks 2,684 of 2,966 Drogerie & Körperpflege niches · −11 vs the category median of 49
Market size
€87K/yr65K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
79%top-5 click share · 2 brands · 39 sellers

Flapen Score

Odol Mundwasser against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Odol Mundwasser is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Odol Mundwasser market on Amazon at a glance

Shoppers on Amazon Germany searched for Odol Mundwasser 65K times last year and spent an estimated €87K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 21.4% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 21.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €87K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
21.4%
Market size, estimated
€87Ka year
Top search term
odol mundwasser42K searches a year

02 · Price

A sale here is worth €6.25.

Listings sell for €6.25 on average, from €2.12 to €25.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At €6.25 that is €6K to €8K a year per listing.

Average price
€6.25under the $15 to $100 sweet spot
Price range
€2.12–€25.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
€6K–€8K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #74 within Mund- & Zahnpflege. It carries 464 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
91%
Out of stock, average day
7.7%
Average rank
#74in Mund- & Zahnpflege
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
464per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Odol Mundwasser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 228%
  • Open — no brand owns it (0%)

Demand

Odol Mundwasser search demand

Weekly searches over the year. Pick a range.

1K750Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Odol Mundwasser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • odol mundwasser42K/yr
  • odol18K/yr
  • odol mundwasser original6K/yr

Reviews and returns

What reviews say buyers love and hate about Odol Mundwasser

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Mundhygiene”
11%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“schmeckt komisch”
A buyer, on “Geschmack insgesamt”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Odol Mundwasser questions

Answered from the same tracked data.