Skip to content

Ocuvite Makula

Fail

The top 5 products take 100% of clicks, so Ocuvite Makula is a Fail.

Flapen Score
40
40 / 100
Ranks 2,543 of 2,966 Drogerie & Körperpflege niches · −9 vs the category median of 49
Market size
€73K/yr22K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
100%top-5 click share · 5 brands · 27 sellers

Flapen Score

Ocuvite Makula against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Ocuvite Makula is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ocuvite Makula market on Amazon at a glance

Shoppers on Amazon Germany searched for Ocuvite Makula 22K times last year and spent an estimated €73K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €73K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
9.8%
Market size, estimated
€73Ka year
Peak month
November2.5× the quietest month
Top search term
ocuvite lutein plus kapseln 180 st9K searches a year

02 · Price

A sale here is worth €33.24.

Listings sell for €33.24 on average, from €20.47 to €51.32. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At €33.24 that is €3K to €8K a year per listing.

Average price
€33.24inside the $15 to $100 sweet spot
Price range
€20.47–€51.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
€3K–€8K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Antioxidantien. It carries 302 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#24in Antioxidantien
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
302per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Ocuvite Makula products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 233%
  • Brand 311%
  • Brand 44%
  • Brand 53%

Demand

Ocuvite Makula search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Prime Day '25Spike '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Ocuvite Makula search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ocuvite lutein plus kapseln 180 st9K/yr
  • ocuvite lutein plus5K/yr
  • ocuvite5K/yr
  • ocuvite makula2K/yr
  • ocuvite makula kapseln 84 stk1K/yr

Reviews and returns

What reviews say buyers love and hate about Ocuvite Makula

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Ethischer Handel/Fairer Handel”
<0.1%of orders come back, a rate Amazon rounds to zero
“Verarschung”
A buyer, on “Ethischer Handel/Fairer Handel”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Ocuvite Makula questions

Answered from the same tracked data.