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Obsidian

Fail

Shoppers spend an estimated $52K a year here, so Obsidian is a Fail.

Flapen Score
49
49 / 100
Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median
Market size
€52K/yr233K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
37%top-5 click share · 34 brands · 39 sellers

Flapen Score

Obsidian against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Obsidian is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Obsidian market on Amazon at a glance

Shoppers on Amazon Germany searched for Obsidian 233K times last year and spent an estimated €52K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
1.7%
Market size, estimated
€52Ka year
Peak month
December2.4× the quietest month
Top search term
obsidian88K searches a year

02 · Price

A sale here is worth €13.31.

Listings sell for €13.31 on average, from €4.45 to €43.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €13.31 that is €0 to €1K a year per listing.

Average price
€13.31under the $15 to $100 sweet spot
Price range
€4.45–€43.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #390 within Alternative Medizin. It carries 346 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
7.0%
Average rank
#390in Alternative Medizin
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
346per listing
Listings tracked
57

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Obsidian products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

39

Top-5 brand share

61%

Top 20: 90%

Top-5 click share

37%

Top 20: 71%

Open market

36%

  • Brand 124%
  • Brand 218%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Obsidian search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Obsidian search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • obsidian88K/yr
  • obsidian armband53K/yr
  • obsidian kette36K/yr
  • obsidian stein26K/yr
  • obsidian anhänger12K/yr
  • schwarzer obsidian7K/yr
  • obsidian schmuck7K/yr
  • echter obsidian5K/yr

Reviews and returns

What reviews say buyers love and hate about Obsidian

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Gesamtgröße”
2.5%of orders come back
“Kleiner als angegeben”
A buyer, on “Gesamtgröße”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Obsidian questions

Answered from the same tracked data.