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O2 Guthaben

Maybe

Buyers convert on 27.3% of searches. But demand is soft, at -58.1% this quarter, so O2 Guthaben is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49
Market size
€643K/yr77K searches / yr
90-day growth
-58.1%search demand this quarter
Competition
100%top-5 click share · 5 brands · 7 sellers

Flapen Score

O2 Guthaben against its category

The dotted line is the Drogerie & Körperpflege average. Past it, O2 Guthaben is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The O2 Guthaben market on Amazon at a glance

Shoppers on Amazon Germany searched for O2 Guthaben 77K times last year and spent an estimated €643K. All 5 brands take every click. Demand peaks in Feb–Mar–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 27.3% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 27.3% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €643K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-58.1%
Conversion, latest week
27.3%
Market size, estimated
€643Ka year
Peak month
February2.6× the quietest month
Top search term
o2 guthaben 15 euro27K searches a year

02 · Price

A sale here is worth €30.67.

Listings sell for €30.67 on average, from €2.26 to €85.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €30.67 that is €8K to €15K a year per listing.

Average price
€30.67inside the $15 to $100 sweet spot
Price range
€2.26–€85.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€8K–€15K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #70 within Alternative Medizin. It carries 913 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
43%
Out of stock, average day
7.2%
Average rank
#70in Alternative Medizin
Average rating
3.86 starsAmazon Germany average 4.37 stars
Average reviews
913per listing
Listings tracked
7

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top O2 Guthaben products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 140%
  • Brand 223%
  • Brand 319%
  • Brand 49%
  • Brand 59%

Demand

O2 Guthaben search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Sep · busiest ÷ quietest = 2.6×

Search terms

Top O2 Guthaben search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • o2 guthaben 15 euro27K/yr
  • o2 guthaben19K/yr
  • o2 guthaben 20 euro9K/yr
  • o2 guthaben 10 euro1K/yr
  • o2 guthaben 30 euro4K/yr

Reviews and returns

What reviews say buyers love and hate about O2 Guthaben

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Portabilität”
29%of negative reviews mention “Geruch”
1.1%of orders come back
“komisches aroma”
A buyer, on “Geruch”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common O2 Guthaben questions

Answered from the same tracked data.