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58

nussriegel

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 42Growth 25Conversion 80Competition 82Returns 100Price range 78Avg price 59Brand share 9Review moat 84Quality gap 55

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great329.11

avg incumbent reviews — the moat a new listing must climb

Competition

Great33%

top-5 click share — an open shelf

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Price range

Great€1.37–€65.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€13.12

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€217K

€217K/yr · 202K searches

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, nussriegel is a €217K/yr Amazon Germany market (202K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 58/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

nussriegel market data

Units sold / yr
25K–30K
avg 250–500/product
Revenue / yr
€328K–€394K
units × avg price
Conversion rate
8.2%
Avg BSR
#83
Page quality
0%
Prime
85%
Sponsored
72%
Out of stock
2.8%
Avg brand age
58 months
Avg seller age
176 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

11 falling

Sellers

46

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

33%

Top 20: 78%

Open market

3%

  • Corny58%
  • BE-KIND19%
  • Mr Tom15%
  • Tise Süsswaren3%
  • Nakd2%
  • Eat Natural1%
  • Open — no brand owns it (5 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.
20K15KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 6.8×

Top nussriegel search terms

  • corny protein riegel52K/yr
  • nussriegel23K/yr
  • mr tom27K/yr
  • corny protein11K/yr
  • be kind riegel20K/yr
  • mr tom erdnussriegel10K/yr
  • nussriegel ohne zucker9K/yr
  • be kind9K/yr
  • mr. tom7K/yr
  • bekind riegel5K/yr
All search terms

Top nussriegel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€6K6%€13K9%€19K12%€26K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about nussriegel

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt32%

“Köstlicher Snack”

Geschmack12%

“Mein Favorit ist Crunchy Vanilla € White Chocolate flavour”

Ernährungs Gehalt10%

“Proteinriegel”

Süße9%

“süßer Note ist sehr gelungen.”

Knusprigkeit3%

“Sie sind crunchy”

Textur/Konsistenz – insgesamt3%

“Strukturell überzeugt der Riegel durch eine angenehm softe Textur, die typisch für die Classic-Serie ist”

Qualität insgesamt3%

“Super Produkt”

Weiches Gefühl2%

“Sie sind angenehm soft”

Inhaltsstoffe – insgesamt2%

“Die Zutatenliste wirkt erfreulich clean: glutenfrei, ohne Palmöl oder künstliche Zusätze, dazu Rainforest-Alliance-zertifizierte Schokolade – das schafft Vertrauen”

Gesundheitliche Vorteile – insgesamt2%

“Gesund”

What buyers complain about

Geschmack insgesamt13%

“Es schmeckt muffig”

Preis-Leistungs-Verhältnis7%

“Schade für den Preis”

Ernährungs Gehalt6%

“sollte man sich von der Werbung mit „High Protein“ nicht zu viel versprechen – der Fokus liegt hier klar weiterhin auf Kohlenhydraten.”

Geschmack6%

“0 Vanillegeschmack”

Süße4%

“Kaum süß, leichter Erdnussgeschmack”

Hartes Gefühl2%

“Die Riegel sind ziemlich hart”

Textur/Konsistenz – insgesamt2%

“Die Konsistenz ist beim Anbiss erst knackig”

Feucht/Trocken2%

“Trockener, geschmackloser Riegel”

Künstliche Süßstoffe2%

“Besser wäre weniger Geschmack nach Süßstoff”

Gesamtgröße1%

“die Riegel wirken 'klein'”

Common questions

Is nussriegel profitable to sell on Amazon Germany?
The niche generates €217K/yr across 46 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (58/100).
How competitive is the nussriegel niche?
11 brands and 46 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in nussriegel?
Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Ernährungs Gehalt. The return rate is 0.0%.
When does demand for nussriegel peak?
Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 6.8× the quietest.
What does it cost to enter the nussriegel niche?
Listings span €1.37–€65.93; the average listing price is €13.12 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.