Is notfallnahrung profitable to sell on Amazon Germany?

The niche generates €393K/yr across 34 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -54.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the notfallnahrung niche?

18 brands and 70 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in notfallnahrung?

Top complaints mined from reviews: Geschmack insgesamt, Süße, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for notfallnahrung peak?

Demand peaks in Jan–Mar–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the notfallnahrung niche?

Listings span €1.87–€194.25; the average listing price is €64.00 (sweet spot $15–$100). The average incumbent carries 1,115 reviews — the moat a new listing must climb.

notfallnahrung

Worth a look

Shows low returns (0.1%), but soft demand (-54.6% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€64.00

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,114.68

avg incumbent reviews — the moat a new listing must climb

Market size

Good€393K

€393K/yr · 339K searches

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€1.87–€194.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-54.6%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon Germany niche tracking, notfallnahrung is a €393K/yr Amazon Germany market (339K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Mar–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

notfallnahrung market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €384K–€512K; units × avg price
Conversion rate: 1.8%
Avg BSR: #75
Page quality: 0%
Prime: 74%
Sponsored: 79%
Out of stock: 2.2%
Avg brand age: 55 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

20%

NRG-524%
Feddeck15%
BDH15%
MRE-99%
ration1.de9%
ReadyWise8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -54.6% search growth over the last 90 days.

Peak months: Jan, Mar, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top notfallnahrung search terms

notfallnahrung91K/yr -59.0%1.0% conv.
notration31K/yr -54.5%1.3% conv.
emergency food25K/yr -53.0%1.0% conv.
nrg 523K/yr -43.8%3.8% conv.
notnahrung23K/yr -55.1%1.0% conv.
notfall essen16K/yr -63.2%0.7% conv.
notvorrat16K/yr -59.7%0.2% conv.
prepper nahrung14K/yr -57.1%0.9% conv.
nrg-510K/yr -41.7%1.9% conv.
survival food9K/yr -37.0%1.0% conv.

All search terms

Top notfallnahrung products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Emergency Food NRG-5 Notration

NRG-5€9.474.4★2,142 rev

MRE-9 Notration 24 Tage Langzeitnahrung & Notfallnahrung 24×500g 57.600 kcal Notvorrat 20 Jahre haltbar vegan mit Vitaminen für Blackout Krisenvorsorge & Outdoor

MRE-9€133.104.7★215 rev

Notfall-Nahrungsrationen Fertigmahlzeit lange Haltbarkeit 18400 Kalorien Survival Tabs Perfekt für Camping Wandern Armee Outdoor-Katastrophe 20 Pack mit Dose

BDH€64.734.4★398 rev

NRG-5 NRG-5 Notnahrung - 24x 500g

NRG-5€147.664.7★672 rev

Feddeck 10 x 125 g Hartkekse (Panzerplatten) aus original Bundeswehr Produktion

Feddeck€22.264.4★1,628 rev

Newest

by launch date

Notfallnahrung Testpaket BP-ER NRG-5 Seven Oceans & GS-10 Notration + NRG-5 ZERO glutenfrei - Survival Food Set für Katastrophenschutz & Notvorrat Lebensmittel - Langzeitnahrung 20 Jahre genießbar

Lebenskraft€83.993 rev

3mo ago

Überlebenspaket 12x Seven Oceans Notfallnahrung 500g + 6x Seven Oceans Wasser 500ml - 5 5 Jahre haltbar Notration Emergency Food für Blackout & Krisen

RescueTac€87.170 rev

4mo ago

Wicked Chili Wasseraufbereitung Trinkwasser (120 Tabletten) Wasserentkeimung & Trinkwasseraufbereitung je 4-5 Liter Notfall Reise Ausrüstung Tabletten für Blackout Notfallrucksack Reiseapotheke

Wicked Chili€16.77178 rev

9mo ago

Notfall-Nahrungsrationen Fertigmahlzeit lange Haltbarkeit 18400 Kalorien Survival Tabs Perfekt für Camping Wandern Armee Outdoor-Katastrophe Wheat-4kg

BDH€57.0173 rev

10mo ago

MRE-9 Notration 24 Tage Langzeitnahrung & Notfallnahrung 24×500g 57.600 kcal Notvorrat 20 Jahre haltbar vegan mit Vitaminen für Blackout Krisenvorsorge & Outdoor

MRE-9€133.10215 rev

10mo ago

What buyers say about notfallnahrung

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt26%

“Schmeckt ganz okay”

Preis-Leistungs-Verhältnis13%

“Ideale Alternative zum teuren Elotrans”

Qualität insgesamt9%

“Super Produkt”

beworben Vs Tatsächliches Produkt8%

“alles ok. wie auf dem Foto”

Geschmack6%

“Geschmacklich super”

Löslichkeit4%

“Löst sich gut auf”

Ernährungs Gehalt3%

“toller Mahlzeiten Pack”

Haltbarkeit3%

“Lange Haltbarkeit”

Gesamtgröße2%

“Passt”

Backen2%

“Lecker Kekse”

What buyers complain about

Geschmack insgesamt24%

“Geschmacklich überhaupt nicht gut”

Süße12%

“nur weniger süß”

Preis-Leistungs-Verhältnis10%

“Teuer”

Geschmack8%

“Geschmacklich überhaupt nicht gut”

beworben Vs Tatsächliches Produkt3%

“Effektiv also weniger Inhalt als angegeben”

Künstliche Süßstoffe3%

“Geschmacklich leider überhaupt nicht gut, viel zu süß und künstlich”

Haltbarkeit3%

“6 Jahre haltbar sind unterwegs war gebrochen”

Magnesium3%

“Meine Erfahrung: In so einem Moment hilft noch mehr Magnesium überhaupt nicht weiter”

Salzgehalt2%

“Es schmeckt wie viel Salz”

Ernährungs Gehalt2%

“Widerruf nicht möglich bei Nahrung”

Top return reasons

beworben Vs Tatsächliches Produkt43%

Preis-Leistungs-Verhältnis14%

Gesamtgröße14%

Qualität insgesamt14%

Feucht/Trocken14%

Common questions

Is notfallnahrung profitable to sell on Amazon Germany?: The niche generates €393K/yr across 34 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -54.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the notfallnahrung niche?: 18 brands and 70 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in notfallnahrung?: Top complaints mined from reviews: Geschmack insgesamt, Süße, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for notfallnahrung peak?: Demand peaks in Jan–Mar–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the notfallnahrung niche?: Listings span €1.87–€194.25; the average listing price is €64.00 (sweet spot $15–$100). The average incumbent carries 1,115 reviews — the moat a new listing must climb.