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Notfallnahrung

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -54.6% this quarter, so Notfallnahrung is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49
Market size
€393K/yr339K searches / yr
90-day growth
-54.6%search demand this quarter
Competition
46%top-5 click share · 18 brands · 70 sellers

Flapen Score

Notfallnahrung against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Notfallnahrung is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Notfallnahrung market on Amazon at a glance

Shoppers on Amazon Germany searched for Notfallnahrung 339K times last year and spent an estimated €393K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Mar–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -54.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €393K a year.

Searches, last 12 months
339K
Growth, 90 days vs prior 90
-54.6%
Conversion, latest week
1.8%
Market size, estimated
€393Ka year
Peak month
January2.5× the quietest month
Top search term
notfallnahrung91K searches a year

02 · Price

A sale here is worth €64.00.

Listings sell for €64.00 on average, from €1.87 to €194.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €64.00 that is €6K to €16K a year per listing.

Average price
€64.00inside the $15 to $100 sweet spot
Price range
€1.87–€194.25
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€6K–€16K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #75 within Nahrungsergänzung. It carries 1,115 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
74%
Out of stock, average day
2.2%
Average rank
#75in Nahrungsergänzung
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
1,115per listing
Listings tracked
34

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Notfallnahrung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

€0€16K€31K€47K€63K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

70

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

20%

  • NRG-524%
  • Feddeck15%
  • BDH15%
  • MRE-99%
  • ration1.de9%
  • ReadyWise8%

Demand

Notfallnahrung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Notfallnahrung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • notfallnahrung91K/yr
  • notration31K/yr
  • emergency food25K/yr
  • nrg 523K/yr
  • notnahrung23K/yr
  • notfall essen16K/yr
  • notvorrat16K/yr
  • prepper nahrung14K/yr
  • nrg-510K/yr
  • survival food9K/yr

Reviews and returns

What reviews say buyers love and hate about Notfallnahrung

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Geschmack insgesamt”
24%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Geschmacklich überhaupt nicht gut”
A buyer, on “Geschmack insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Notfallnahrung questions

Answered from the same tracked data.