Nivea After Shave Balsam

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months

76K

Growth, 90 days vs prior 90

-0.8%

Conversion, latest week

12.8%

Market size, estimated

€59Ka year

Top search term

nivea after shave balsam33K searches a year

Listings sell for €6.00 on average, from €4.58 to €8.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €6.00 that is €3K to €5K a year per listing.

Average price

€6.00under the $15 to $100 sweet spot

Price range

€4.58–€8.90

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

€3K–€5K

Returns

0.0%of orders · Amazon Germany median 1.1%

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #72 within Rasur & Enthaarung. It carries 1,648 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

92%

Out of stock, average day

8.7%

Average rank

#72in Rasur & Enthaarung

Average rating

4.59 starsAmazon Germany average 4.37 stars

Average reviews

1,648per listing

Listings tracked

13

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

92 months