Skip to content

Niacinamide Serum

Fail

The top 5 brands take 100% of clicks, so Niacinamide Serum is a Fail.

Flapen Score
45
45 / 100
Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49
Market size
€1.4M/yr1.6M searches / yr
90-day growth
-2.8%search demand this quarter
Competition
82%top-5 click share · 1 brands · 3 sellers

Flapen Score

Niacinamide Serum against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Niacinamide Serum is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Niacinamide Serum market on Amazon at a glance

Shoppers on Amazon Germany searched for Niacinamide Serum 1.6M times last year and spent an estimated €1.4M. One brand takes every click. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.4M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
8.6%
Market size, estimated
€1.4Ma year
Peak month
April3.7× the quietest month
Top search term
the ordinary636K searches a year

02 · Price

A sale here is worth €10.11.

Listings sell for €10.11 on average, from €4.69 to €26.50. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At €10.11 that is €61K to €81K a year per listing.

Average price
€10.11under the $15 to $100 sweet spot
Price range
€4.69–€26.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
€61K–€81K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #10 within Hyaluronsäure. It carries 21,779 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#10in Hyaluronsäure
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
21,779per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Niacinamide Serum products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

€0€139K€279K€418K€557K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • The Ordinary100%

Demand

Niacinamide Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.7×

Search terms

Top Niacinamide Serum search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • the ordinary636K/yr
  • ordinary271K/yr
  • niacinamide serum223K/yr
  • ordinary serum102K/yr
  • niacinamide77K/yr
  • the ordinary niacinamide91K/yr
  • niacinamid39K/yr
  • ordinary niacinamide serum29K/yr
  • the ordinary niacinamide 10% + zinc 1%30K/yr
  • the ordinary set29K/yr

Reviews and returns

What reviews say buyers love and hate about Niacinamide Serum

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Funktionalität insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Hilft null”
A buyer, on “Funktionalität insgesamt”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Niacinamide Serum questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data