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neurodermitis creme

Worth a look

Shows low returns (0.1%), but soft demand (-11.1% this quarter) keeps it on the watch list.

Market size 55Growth 19Conversion 82Competition 55Returns 99Price range 64Avg price 66Brand share 25Review moat 24Quality gap 24

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.93

avg listing price — sweet spot $15–$100

Price range

Good€5.69–€31.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€397K

€397K/yr · 325K searches

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,243.08

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, neurodermitis creme is a €397K/yr Amazon Germany market (325K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

neurodermitis creme market data

Units sold / yr
25K–30K
avg 750–1,000/product
Revenue / yr
€348K–€418K
units × avg price
Conversion rate
8.8%
Avg BSR
#307
Page quality
0%
Prime
80%
Sponsored
56%
Out of stock
0.0%
Avg brand age
83 months
Avg seller age
172 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

146

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

7%

  • DEXERYL55%
  • Bioderma22%
  • Evolsin5%
  • Mixa4%
  • La Roche-Posay3%
  • InfectoPharm3%
  • Open — no brand owns it (5 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.
12K8KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.3×

Top neurodermitis creme search terms

  • neurodermitis creme87K/yr
  • bioderma atoderm45K/yr
  • dexeryl37K/yr
  • dexeryl creme51K/yr
  • neurodermitis43K/yr
  • dexeryl creme 500g22K/yr
  • dexeryl pflegecreme13K/yr
  • creme neurodermitis9K/yr
  • dexeryl creme 500g trockene haut und neurodermitis6K/yr
  • dexeryl creme 250g3K/yr
All search terms

Top neurodermitis creme products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€40K20%€79K30%€119K40%€159K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about neurodermitis creme

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt15%

“Super Produkt”

Feucht/Trocken12%

“Sehr ergiebige Feuchtigkeitspflege mit spürbar hydrierendem Effekt bei trockener/sehr trockener Haut”

Eignung für Mischhaut11%

“Der Kneipp Derma Protect SOS Intensiv Balsam überzeugt durch seine wirklich pflegende Wirkung auf stark strapazierte Hautstellen”

Eignung für trockene Haut9%

“Beste Gesichtscreme die ich je hatte, für sehr trockene, schuppige Haut, zieht schnell ein und glänzt nicht!!”

Saugfähigkeit8%

“Creme zieht super ein”

Preis-Leistungs-Verhältnis7%

“Prima Preis-Leistungsverhältnis”

Allergien6%

“Gut für Allergien”

Weiches Gefühl4%

“super creme”

beworben Vs Tatsächliches Produkt4%

“Hält was sie verspricht”

Geruch3%

“Geruch neutral”

What buyers complain about

Allergien21%

“Ich habe massive Hautprobleme”

Funktionalität insgesamt12%

“Behältnisse taugt nix”

Feucht/Trocken5%

“bleibt weiter trocken”

Geruch5%

“Geruch nicht so prickelnd”

Eignung für trockene Haut4%

“- Haut fühlt sich danach stumpf oder ungewaschen an”

Preis-Leistungs-Verhältnis3%

“ja Preis-Leistungs-Verhältnis stimmt da nicht”

Produktzustand2%

“Bereits benutzt geliefert”

Qualität insgesamt2%

“Für die Qualität zu teuer”

Eignung für Mischhaut2%

“Nicht für empfindliche Haut zu empfehlen”

Saugfähigkeit2%

“Die Creme zieht nicht ein”

Top return reasons

Geruch20%
Gesamtgröße12%
Funktionalität insgesamt10%
Preis-Leistungs-Verhältnis8%
beworben Vs Tatsächliches Produkt4%
Sprachprobleme4%
Hautgesundheit4%
Haftung/Klebrigkeit4%
Eignung für trockene Haut3%
Produktzustand3%

Common questions

Is neurodermitis creme profitable to sell on Amazon Germany?
The niche generates €397K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the neurodermitis creme niche?
11 brands and 146 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in neurodermitis creme?
Top complaints mined from reviews: Allergien, Funktionalität insgesamt, Feucht/Trocken. The return rate is 0.1%.
When does demand for neurodermitis creme peak?
Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 2.3× the quietest.
What does it cost to enter the neurodermitis creme niche?
Listings span €5.69–€31.39; the average listing price is €13.93 (sweet spot $15–$100). The average incumbent carries 6,243 reviews — the moat a new listing must climb.