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Nello Supercalm

Pass

Nello Supercalm scores 65 out of 100, a Pass. Shoppers spend an estimated $94K a year here, demand is soft, at -0.1% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 2,966 Drogerie & Körperpflege niches · +16 vs the category median of 49
Market size
€94K/yr82K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
36%top-5 click share · 22 brands · 23 sellers

Flapen Score

Nello Supercalm against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Nello Supercalm is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nello Supercalm market on Amazon at a glance

Shoppers on Amazon Germany searched for Nello Supercalm 82K times last year and spent an estimated €94K. The top 5 brands take 67% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €94K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
4.9%
Market size, estimated
€94Ka year
Top search term
tummy tox19K searches a year

02 · Price

A sale here is worth €23.73.

Listings sell for €23.73 on average, from €13.56 to €36.10. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €23.73 that is €0 to €2K a year per listing.

Average price
€23.73inside the $15 to $100 sweet spot
Price range
€13.56–€36.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #496 within Nahrungsergänzung. It carries 74 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
79%
Out of stock, average day
16.6%
Average rank
#496in Nahrungsergänzung
Average rating
3.89 starsAmazon Germany average 4.37 stars
Average reviews
74per listing
Listings tracked
43

04 · Newcomers

10 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
10Amazon's first-year sales bar
Average brand age
24 months

Products

Top Nello Supercalm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

23

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

36%

Top 20: 76%

Open market

28%

  • Brand 138%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Nello Supercalm search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Nello Supercalm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tummy tox19K/yr
  • super calm cortisol drink14K/yr
  • cortisol drink9K/yr
  • supercalm12K/yr
  • supercalm cortisol drink5K/yr
  • nello supercalm13K/yr
  • tummytox3K/yr
  • super calm4K/yr
  • nello3K/yr

Reviews and returns

What reviews say buyers love and hate about Nello Supercalm

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Geschmack insgesamt”
13%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Passiert nix”
A buyer, on “Funktionalität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nello Supercalm questions

Answered from the same tracked data.