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65

nello supercalm

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 24Growth 25Conversion 57Competition 79Returns 100Price range 90Avg price 95Brand share 64Review moat 96Quality gap 96

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Review moat

Incredible74.12

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible€23.73

avg listing price — sweet spot $15–$100

Price range

Great€13.56–€36.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-0.1%

90-day search growth — must beat 0% to launch

Market size

Bad€94K

€94K/yr · 82K searches

According to Flapen's Amazon Germany niche tracking, nello supercalm is a €94K/yr Amazon Germany market (82K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 65/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

nello supercalm market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
€59K–€71K
units × avg price
Conversion rate
4.9%
Avg BSR
#496
Page quality
0%
Prime
79%
Sponsored
95%
Out of stock
16.6%
Avg brand age
24 months
Avg seller age
197 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

23

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

36%

Top 20: 76%

Open market

28%

  • Tummy Tox38%
  • TMRBBesty8%
  • HAASIKI7%
  • Bywahvoo7%
  • Zavonirae6%
  • Witoshilye5%

Demand

Weekly Amazon search volume, last 23 weeks — -0.1% search growth over the last 90 days.
2K1KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Top nello supercalm search terms

  • tummy tox19K/yr
  • super calm cortisol drink14K/yr
  • cortisol drink9K/yr
  • supercalm12K/yr
  • supercalm cortisol drink5K/yr
  • nello supercalm13K/yr
  • tummytox3K/yr
  • super calm4K/yr
  • nello3K/yr
All search terms

Top nello supercalm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3K6%€6K9%€8K12%€11K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about nello supercalm

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt21%

“Schmeckt mega lecker”

Geschmack7%

“Guter Geschmack”

Benutzerfreundlichkeit6%

“kannst du auch easy mit ins Büro nehmen.”

Spannung/Angst5%

“o h komme gefühlt besser mit dem Stress im Umfeld klar”

Schlafqualität5%

“Super zum Entspannen am Abend”

Löslichkeit5%

“löst sich gut auf”

Inhaltsstoffe – insgesamt4%

“Die Qualität überzeugt mich voll und ganz: reine, hochwertige Inhaltsstoffe ohne künstliche Zusätze”

Qualität insgesamt4%

“Ein cooles Produkt”

Beruhigend Wirkung3%

“es Beruhigt”

Süße2%

“Schmeckt ganz gut, schön fruchtig, ein bisschen süß”

What buyers complain about

Funktionalität insgesamt13%

“Passiert nix”

Geschmack insgesamt11%

“unerträglich schmeckt”

Preis-Leistungs-Verhältnis6%

“Geldverschwendung”

Dosierung5%

“Wirkungslose Kapseln”

Nebenwirkungen4%

“Die Wirkung blieb komplett aus”

Löslichkeit4%

“löst sich nicht richtig auf”

Geschmack3%

“Geschmacklich sehr dünn”

Spannung/Angst3%

“Stresslevel sinkt seither”

Reguliert die Verdauung3%

“Sehr schlechte Verträglichkeit bei empfindlichen Darm”

Ernährungs Gehalt3%

“Ich kann nicht nehmen weil sie Gluten haben”

Top return reasons

Preis-Leistungs-Verhältnis17%
Nebenwirkungen17%
Ethisch/nachhaltig bezogen17%
Auslaufsicher17%
Löslichkeit17%
Funktionalität insgesamt17%

Common questions

Is nello supercalm profitable to sell on Amazon Germany?
The niche generates €94K/yr across 43 tracked products. 10 of 30 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (65/100).
How competitive is the nello supercalm niche?
22 brands and 23 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in nello supercalm?
Top complaints mined from reviews: Funktionalität insgesamt, Geschmack insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
What does it cost to enter the nello supercalm niche?
Listings span €13.56–€36.10; the average listing price is €23.73 (sweet spot $15–$100). The average incumbent carries 74 reviews — the moat a new listing must climb.