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Natron

Maybe

An estimated 0.0% of orders come back. But the products selling today already average 4.7★, so Natron is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 2,966 Drogerie & Körperpflege niches · +3 vs the category median of 49
Market size
€2.0M/yr1.3M searches / yr
90-day growth
-6.9%search demand this quarter
Competition
68%top-5 click share · 15 brands · 33 sellers

Flapen Score

Natron against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Natron is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natron market on Amazon at a glance

Shoppers on Amazon Germany searched for Natron 1.3M times last year and spent an estimated €2.0M. The top 5 brands take 81% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.0M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
13.1%
Market size, estimated
€2.0Ma year
Peak month
January1.3× the quietest month
Top search term
natron678K searches a year

02 · Price

A sale here is worth €11.70.

Listings sell for €11.70 on average, from €2.37 to €20.01. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At €11.70 that is €94K to €117K a year per listing.

Average price
€11.70under the $15 to $100 sweet spot
Price range
€2.37–€20.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
€94K–€117K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #8 within Reinigungsmittel. It carries 3,866 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
63%
Out of stock, average day
7.7%
Average rank
#8in Reinigungsmittel
Average rating
4.72 starsAmazon Germany average 4.37 stars
Average reviews
3,866per listing
Listings tracked
19

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Natron products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

€0€100K€200K€300K€400K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

33

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

15%

  • EWL Naturprodukte34%
  • HEITMANN pure17%
  • purux12%
  • GREAT VITA11%
  • Maxxi Clean7%
  • RUF4%
  • Open — no brand owns it (9 brands, 15%)

Demand

Natron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Natron search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • natron678K/yr
  • natron lebensmittelqualität224K/yr
  • natron pulver zum putzen141K/yr
  • natron pulver64K/yr
  • natron 1kg31K/yr
  • natron pulver lebensmittelqualität33K/yr
  • natriumhydrogencarbonat23K/yr
  • natron kaufen25K/yr
  • natriumbicarbonat19K/yr
  • sodium bicarbonate12K/yr

Reviews and returns

What reviews say buyers love and hate about Natron

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Qualität insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Das Produkt entspricht nicht mehr der Qualität, die ich von meinen vorherigen Bestellungen gewohnt war”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Natron questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data