Nassrasierer Herren

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €7.8M a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

+8.6%

Conversion, latest week

9.9%

Market size, estimated

€7.8Ma year

Peak month

June3.3× the quietest month

Top search term

gillette fusion 5 klingen1.1M searches a year

Listings sell for €22.59 on average, from €3.49 to €53.95. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At €22.59 that is €90K to €113K a year per listing.

Average price

€22.59inside the $15 to $100 sweet spot

Price range

€3.49–€53.95

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

250K–300K

Units per listing a year

4,000–5,000

Revenue per listing a year

€90K–€113K

Returns

0.1%of orders · Amazon Germany median 1.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #27 within Rasur & Enthaarung. It carries 4,634 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#27in Rasur & Enthaarung

Average rating

4.42 starsAmazon Germany average 4.37 stars

Average reviews

4,634per listing

Listings tracked

72

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

9Amazon's first-year sales bar

Average brand age

45 months