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Nassrasierer Herren

Nassrasierer Herren clears our launch bar: a $7.8M/yr market growing +8.6% this quarter with returns at 0.1%.

Flapen Score

69
Launch it

Top 2% of 2,966 Drogerie & Körperpflege niches · +20 vs the category median of 49

Market size 100Growth 36Conversion 87Competition 87Returns 99Price range 77Avg price 94Brand share 15Review moat 25Quality gap 55
This niche Category average · 2,966 niches

Is Nassrasierer Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nassrasierer Herren is a €7.8M/yr Amazon Germany market (3.5M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Jun. Verdict: Launch it — 69/100.

Nassrasierer Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +8.6% over the last 90 days and 9.9% of searches end in a purchase.

€7.8M

revenue / yr

Units sold / yr300K
Search volume / yr+8.6%3.5M
Conversion rate9.9%
Avg price€22.59

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers12 · 126
Top-5 product click share28%
Open market6%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 72 products

Sponsored placement88%
New entrants (1y)12· 9 succeeded
Avg rating4.4★
Avg reviews4,634

Top Nassrasierer Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

€0€156K€312K€468K€624K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

126

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

28%

Top 20: 67%

Open market

4%

  • Gillette69%
  • Wilkinson Sword16%
  • Ywenaisy4%
  • by Amazon3%
  • ASTRA2%
  • SHAVING REVOLUTION2%
  • Open — no brand owns it (6 brands, 4%)

Nassrasierer Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.5MCVR9.9%Products72Brands12Top 5 Brands94%OOS Rate1.8%Rating4.4★Reviews4,634Avg BSR#27
125K75KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jun · busiest ÷ quietest = 3.3×

Top Nassrasierer Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gillette fusion 5 klingen1.1M/yr
  • rasierklingen824K/yr
  • gillette202K/yr
  • nassrasierer herren198K/yr
  • rasierklingen gillette fusion 5152K/yr
  • wilkinson hydro 5 klingen140K/yr
  • gillette fusion 5146K/yr
  • gillette rasierklingen70K/yr
  • gilette77K/yr
  • nassrasierer76K/yr

What reviews say buyers love and hate about Nassrasierer Herren

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Schneiden/Trimmen25%

⭐️⭐️⭐️⭐️ Excellent Shave Quality / Hervorragende Rasierqualität

Qualität insgesamt24%

Overall, a high-quality product that fully lives up to the Gillette name

Preis-Leistungs-Verhältnis17%

Bestes Produkt für den Preis

beworben Vs Tatsächliches Produkt8%

Produkt Information

Gesamtgröße4%

Passt

What buyers complain about

71% of reviews
Preis-Leistungs-Verhältnis21%

sind relativ teuer

Qualität insgesamt18%

Qualität Flop

Schneiden/Trimmen12%

Rasieren unmöglich

Schärfe8%

Rasierklingen halt

beworben Vs Tatsächliches Produkt4%

Fotos sind irreführend

Nassrasierer Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
45%
2Qualität insgesamt
11%
3Kompatibilität – insgesamt
8%
4Funktionalität insgesamt
6%
5beworben Vs Tatsächliches Produkt
5%

Common Nassrasierer Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nassrasierer Herren 69/100 on Amazon Germany — Launch it. The niche generates €7.8M/yr across 72 tracked products. 9 of 12 products launched in the last 360 days are still selling. Search demand moved +8.6% over the last 90 days.
Search demand for Nassrasierer Herren on Amazon Germany peaks in Jan–Feb–Jun, where the busiest month runs 3.3× the quietest.