Is nassrasierer herren profitable to sell on Amazon Germany?

The niche generates €7.8M/yr across 72 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Launch it (69/100).

How competitive is the nassrasierer herren niche?

12 brands and 126 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in nassrasierer herren?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Schneiden/Trimmen. The return rate is 0.1%.

When does demand for nassrasierer herren peak?

Demand peaks in Jan–Feb–Jun; the busiest month runs 3.3× the quietest.

What does it cost to enter the nassrasierer herren niche?

Listings span €3.49–€53.95; the average listing price is €22.59 (sweet spot $15–$100). The average incumbent carries 4,634 reviews — the moat a new listing must climb.

nassrasierer herren

Launch it

A $7.8M/yr market growing +8.6% this quarter with returns at 0.1% — clears our launch bar.

Market size

Incredible€7.8M

€7.8M/yr · 3.5M searches

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Great€22.59

avg listing price — sweet spot $15–$100

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Competition

Great28%

top-5 click share — an open shelf

Price range

Great€3.49–€53.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Review moat

Bad4,634

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, nassrasierer herren is a €7.8M/yr Amazon Germany market (3.5M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Jun. Verdict: Launch it — 69/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 250K–300K; avg 4,000–5,000/product
Revenue / yr: €5.6M–€6.8M; units × avg price
Launch success: 75%; 9 of 12 new (360d)
Conversion rate: 9.9%
Avg BSR: #27
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 1.8%
Avg brand age: 45 months
Avg seller age: 172 days

Competition

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

126

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

28%

Top 20: 67%

Open market

Gillette69%
Wilkinson Sword16%
Ywenaisy4%
by Amazon3%
ASTRA2%
SHAVING REVOLUTION2%
Open — no brand owns it (6 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.

Peak months: Jan, Feb, Jun · busiest ÷ quietest = 3.3×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 72 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gillette Fusion 5 Klingen Herren 24 Original Rasierklingen Orange - Für Nassrasierer mit Größerem Gleitstreifen für Ein Sanftes Gleiten Und für Eine Unglaublich Gründliche Rasur

Gillette€46.684.7★3,480 rev

Gillette Fusion 5 Klingen Herren 4 Original Rasierklingen Orange - Für Nassrasierer mit Größerem Gleitstreifen für Ein Sanftes Gleiten Und für Eine Unglaublich Gründliche Und Komfortable Rasur

Gillette€12.884.7★4,085 rev

Gillette Fusion 5 Klingen Herren 8 Original Rasierklingen Orange - Für Nassrasierer mit Größerem Gleitstreifen für Sanftes Gleiten Und für Eine Gründliche Und Komfortable Rasur

Gillette€21.854.7★4,084 rev

Gillette Fusion 5 Klingen Herren 16 Original Rasierklingen Orange - Für Nassrasierer mit Größerem Gleitstreifen für Ein Sanftes Gleiten Und für Eine Unglaublich Gründliche Rasur

Gillette€33.734.7★5,218 rev

Gillette Fusion 5 Klingen Herren 20 Original Rasierklingen Orange - Für Nassrasierer mit Größerem Gleitstreifen für Ein Sanftes Gleiten Und für Eine Unglaublich Gründliche Und Komfortable Rasur

Gillette€44.044.6★1,231 rev