Is nasenöl profitable to sell on Amazon Germany?

The niche generates €242K/yr across 3 tracked products. 90-day search growth is -38.4%. Flapen's verdict: Skip it (38/100).

How competitive is the nasenöl niche?

3 brands and 30 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nasenöl?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Sinus-Entlastung, Geruch. The return rate is 0.1%.

When does demand for nasenöl peak?

Demand peaks in Jan–Feb–Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the nasenöl niche?

Listings span €8.59–€10.60; the average listing price is €9.47 (sweet spot $15–$100). The average incumbent carries 847 reviews — the moat a new listing must climb.

nasenöl

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good847.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€242K

€242K/yr · 186K searches

Avg price

Okay€9.47

avg listing price — sweet spot $15–$100

Growth

Bad-38.4%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad€8.59–€10.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, nasenöl is a €242K/yr Amazon Germany market (186K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 38/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

nasenöl market data

Units sold / yr: 20K–25K; avg 2,500–3,000/product
Revenue / yr: €189K–€237K; units × avg price
Conversion rate: 13.7%
Avg BSR: #27
Page quality: 0%
Prime: 67%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

GeloSitin84%
Desitin Arzneimittel GmbH11%
Maharishi Ayurveda5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.4% search growth over the last 90 days.

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.1×

Open Trend

Top nasenöl search terms

nasenöl55K/yr -37.7%11.8% conv.
gelositin nasenöl spray20K/yr -34.6%32.6% conv.
gelositin11K/yr -9.8%26.6% conv.
nasenöl spray10K/yr -31.9%11.3% conv.
abtei nasenpflegeöl mit sesamöl19K/yr -50.1%1.7% conv.
nasenpflege9K/yr -32.4%4.4% conv.
coldastop nasenöl10K/yr -49.1%10.8% conv.
nasenöl sesamöl9K/yr -33.4%5.4% conv.
nasenpflegespray6K/yr -41.6%7.7% conv.
nasenöl trockene nase5K/yr -43.2%11.5% conv.

All search terms

Top nasenöl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GeloSitin Nasenpflege: Nasenöl für lang anhaltende Befeuchtung bei trockener Nasenschleimhaut entfernt schonend Krusten und Borken mit hochreinem Sesamöl Orangen- und Zitronenöl 15 ml

GeloSitin€9.224.5★1,920 rev

Coldastop Nasenöl

Desitin Arzneimittel GmbH€10.604.5★338 rev

Maharishi Ayurveda€8.594.1★284 rev

Newest

by launch date

Coldastop Nasenöl

Desitin Arzneimittel GmbH€10.60338 rev

13y ago

Maharishi Ayurveda€8.59284 rev

13y ago

GeloSitin Nasenpflege: Nasenöl für lang anhaltende Befeuchtung bei trockener Nasenschleimhaut entfernt schonend Krusten und Borken mit hochreinem Sesamöl Orangen- und Zitronenöl 15 ml

GeloSitin€9.221,920 rev

17y ago

What buyers say about nasenöl

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch43%

“Angenehmer Orangenduft”

Preis-Leistungs-Verhältnis14%

“das Preistleistungsverhältnis ist stimmig.”

beworben Vs Tatsächliches Produkt8%

“Wie gehabt”

Sprühen/Durchfluss6%

“Mit dem Spray ist das deutlich besser geworden”

Qualität insgesamt5%

“Ein sehr hochwertiges Produkt, das seinen Preis wert ist”

Feucht/Trocken4%

“Nasenöl ist prima bei trockener 👃,es befeuchtet die Nase von innen”

Ohrenhygiene4%

“Hat meine Nasen und Ohrenschmerzen nachhaltig beseitigt”

Effizienz4%

“Hilft”

Schmierung2%

“Das Öl ist sicherlich gut”

Sinus-Entlastung2%

“Das einzige Mittel, das meiner verkrusteten Nase geholfen hat”

What buyers complain about

Preis-Leistungs-Verhältnis22%

“relativ teuer”

Sinus-Entlastung11%

“Das Öl brennt sehr stark in der Nase”

Geruch11%

“Geruch”

beworben Vs Tatsächliches Produkt11%

“Reklamieren”

Funktionalität insgesamt6%

“Wirkung nicht gegeben”

Zertifizierungen6%

“Wieso kriegt so ein Schwachsinn die Zulassung?. Kann man nur wegwerfen.”

Haltbarkeit6%

“Ich hätte mir allerdings eine längere Wirkungsdauer gewünscht”

Qualität insgesamt6%

“Also ehrlich, ich verstehe die Bewertungen nicht”

Top return reasons

Geruch50%

Kompatibilität – insgesamt25%

Hautgesundheit13%

Auslaufsicher6%

Feucht/Trocken6%

Common questions

Is nasenöl profitable to sell on Amazon Germany?: The niche generates €242K/yr across 3 tracked products. 90-day search growth is -38.4%. Flapen's verdict: Skip it (38/100).
How competitive is the nasenöl niche?: 3 brands and 30 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nasenöl?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Sinus-Entlastung, Geruch. The return rate is 0.1%.
When does demand for nasenöl peak?: Demand peaks in Jan–Feb–Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the nasenöl niche?: Listings span €8.59–€10.60; the average listing price is €9.47 (sweet spot $15–$100). The average incumbent carries 847 reviews — the moat a new listing must climb.