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Nana Minze

Fail

Shoppers spend an estimated $63K a year here, so Nana Minze is a Fail.

Flapen Score
45
45 / 100
Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49
Market size
€63K/yr60K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
74%top-5 click share · 11 brands · 12 sellers

Flapen Score

Nana Minze against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Nana Minze is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nana Minze market on Amazon at a glance

Shoppers on Amazon Germany searched for Nana Minze 60K times last year and spent an estimated €63K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €63K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
7.8%
Market size, estimated
€63Ka year
Top search term
nana minze27K searches a year

02 · Price

A sale here is worth €13.47.

Listings sell for €13.47 on average, from €7.20 to €22.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €13.47 that is €1K to €3K a year per listing.

Average price
€13.47under the $15 to $100 sweet spot
Price range
€7.20–€22.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #209 within Pflanzliche Ergänzungsmittel. It carries 1,026 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
0.3%
Average rank
#209in Pflanzliche Ergänzungsmittel
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
1,026per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Nana Minze products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

€0€6K€13K€19K€25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

12

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

13%

  • CARI Nutrition31%
  • vom-Achterhof24%
  • T2B11%
  • Alpi Nature10%
  • IDDA Herbal6%
  • HANDPICK5%
  • Open — no brand owns it (5 brands, 13%)

Demand

Nana Minze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7× · 6 of 12 months tracked

Search terms

Top Nana Minze search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nana minze27K/yr
  • spearmint kapseln8K/yr
  • nanaminze11K/yr
  • grüne minze kapseln7K/yr
  • nana minze tee8K/yr

Reviews and returns

What reviews say buyers love and hate about Nana Minze

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Geschmack insgesamt”
17%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt nicht”
A buyer, on “Geschmack insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Nana Minze questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data