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Nakd Riegel

Nakd Riegel shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49

Market size 29Growth 17Conversion 52Competition 43Returns 100Price range 95Avg price 95Brand share 0Review moat 69Quality gap 83
This niche Category average · 2,966 niches

Is Nakd Riegel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nakd Riegel is a €129K/yr Amazon Germany market (121K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Nakd Riegel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.5% over the last 90 days and 4.2% of searches end in a purchase.

€129K

revenue / yr

Units sold / yr8K
Search volume / yr-16.5%121K
Conversion rate4.2%
Avg price€25.34

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 16
Top-5 product click share59%
Open market0%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement86%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews753

Top Nakd Riegel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€13K€26K€39K€52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

0%

  • Alpha Foods82%
  • Doppelherz14%
  • NATURTREU2%
  • Vit4ever2%
  • Volksshake1%
  • Open — no brand owns it (0%)

Nakd Riegel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume121KCVR4.2%Products21Brands5Top 5 Brands100%OOS Rate20.7%Rating4.2★Reviews753Avg BSR#74
18K13KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Nakd Riegel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • alpha foods77K/yr
  • superfood24K/yr
  • doppelherz grünes superfood8K/yr
  • alpha food4K/yr
  • super food4K/yr
  • grünes superfood pulver doppelherz2K/yr
  • alphafoods2K/yr

What reviews say buyers love and hate about Nakd Riegel

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Geschmack insgesamt18%

Schmeckt

Qualität insgesamt14%

Super Produkt

Geschmack12%

Absoluter Favorit

Löslichkeit5%

Im Alltag ist das Pulver sicher praktisch, wenn man es in Wasser, Saft oder Smoothies mischt

Inhaltsstoffe – insgesamt5%

Hochkonzentrierter Green Mix aus 6 Superfoods wie Gerstengras, Spirulina, Chlorella, Moringa, Maca und Guarana, perfekt abgestimmt für den täglichen Einsatz

What buyers complain about

59% of reviews
Geschmack insgesamt23%

Nicht so lecker

Geschmack14%

200ml und 1,5 Messlöffel dann nimmt es Geschmack an

Preis-Leistungs-Verhältnis5%

Absolute Geldverschwendung

Löslichkeit3%

Das Pulver löst sich nicht im Wasser

Künstliche Süßstoffe3%

Und bitte nicht durch künstliche ersetzen, wie Succralose

Nakd Riegel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Künstliche Süßstoffe
16%
2Geschmack insgesamt
14%
3Inhaltsstoffe – insgesamt
14%
4Reguliert die Verdauung
7%
5Preis-Leistungs-Verhältnis
7%

Common Nakd Riegel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nakd Riegel 50/100 on Amazon Germany — Worth a look. The niche generates €129K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -16.5% over the last 90 days.
Search demand for Nakd Riegel on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.