Is nakd riegel profitable to sell on Amazon Germany?

The niche generates €129K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the nakd riegel niche?

5 brands and 16 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nakd riegel?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for nakd riegel peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the nakd riegel niche?

Listings span €16.56–€37.89; the average listing price is €25.34 (sweet spot $15–$100). The average incumbent carries 753 reviews — the moat a new listing must climb.

nakd riegel

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€25.34

avg listing price — sweet spot $15–$100

Price range

Incredible€16.56–€37.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good752.76

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€129K

€129K/yr · 121K searches

Growth

Bad-16.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, nakd riegel is a €129K/yr Amazon Germany market (121K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

nakd riegel market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €152K–€203K; units × avg price
Conversion rate: 4.2%
Avg BSR: #74
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 20.7%
Avg brand age: 43 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

Alpha Foods82%
Doppelherz14%
NATURTREU2%
Vit4ever2%
Volksshake1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top nakd riegel search terms

alpha foods77K/yr +0.5%3.9% conv.
superfood24K/yr -27.0%0.5% conv.
doppelherz grünes superfood8K/yr -63.9%9.8% conv.
alpha food4K/yr -15.2%3.7% conv.
super food4K/yr -20.6%0.6% conv.
grünes superfood pulver doppelherz2K/yr -46.6%9.3% conv.
alphafoods2K/yr +11.0%5.3% conv.

All search terms

Top nakd riegel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Grüne Mutter 2.0 - Das Original - Greens Shake - Akazienfaserpulver Weizengras Brennnessel Mariendistel Alfalfa Chlorella und mehr - Smoothie Shake - 600g Pulver - Alpha Foods

Alpha Foods€33.464.3★477 rev

Doppelherz pure Grünes Superfood Pulver - U.a. mit Ashwagandha Matcha Weizengras & OPC - vegan & ohne Süßungsmittel - 600 g

Doppelherz€30.694.0★193 rev

Alpha Foods Vegan Protein Pulver 1200g 22g Proteingehalt pro Portion Vanille Geschmack 40 Shake Portionen pflanzliches Proteinpulver optimales Aminosäurenprofil

Alpha Foods€31.804.1★362 rev

Alpha Foods€30.244.0★128 rev

Nerven-Elixier - Melatonin Magnesium B-Vitamine & Aminosäuren für natürliches Stressmanagement & Entspannung am Abend - Pflanzliche Mischung mit Blaubeer-Geschmack - 400g Pulver von Alpha Foods

Alpha Foods€27.084.4★1,970 rev

Newest

by launch date

vit4ever Superfood Mix Pulver 420 g mit 6 Superfoods (Gerstengras Spirulina Chlorella Moringa Maca & Guarana) - mit natürlichem Zitronengeschmack

Vit4ever€16.56127 rev

5mo ago

Alpha Foods Magnesium Komplex Hochdosiert mit 6 Formen u.a. Bisglycinat Magnesiumcitrat & Ascorbat 180 Kapseln 2140mg pro Tagesdosis vegan mit Vitamin C

Alpha Foods€16.6887 rev

1y ago

Alpha Foods Vegan Protein Pulver 1200g 22g Proteingehalt pro Portion Vanille Geschmack 40 Shake Portionen pflanzliches Proteinpulver optimales Aminosäurenprofil

Alpha Foods€31.80362 rev

2y ago

Alpha Foods€30.24128 rev

2y ago

Doppelherz pure Grünes Superfood Pulver - U.a. mit Ashwagandha Matcha Weizengras & OPC - vegan & ohne Süßungsmittel - 600 g

Doppelherz€30.69193 rev

2y ago

What buyers say about nakd riegel

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt18%

“Schmeckt”

Qualität insgesamt14%

“Super Produkt”

Geschmack12%

“Absoluter Favorit”

Löslichkeit5%

“Im Alltag ist das Pulver sicher praktisch, wenn man es in Wasser, Saft oder Smoothies mischt”

Inhaltsstoffe – insgesamt5%

“Hochkonzentrierter Green Mix aus 6 Superfoods wie Gerstengras, Spirulina, Chlorella, Moringa, Maca und Guarana, perfekt abgestimmt für den täglichen Einsatz”

Ernährungs Gehalt4%

“Bestes Proteinpulver aller Zeiten”

Energieniveau3%

“es ist der absolute Wahnsinn,meine Energie ist wieder da alles ist wieder da so wie früher ich fühl mich fast wie neu geboren.”

Mischung/Verhältnis3%

“Guter Green Mix”

beworben Vs Tatsächliches Produkt3%

“Produkt wie beschrieben”

Benutzerfreundlichkeit2%

“Gut verträglich”

What buyers complain about

Geschmack insgesamt23%

“Nicht so lecker”

Geschmack14%

“200ml und 1,5 Messlöffel dann nimmt es Geschmack an”

Preis-Leistungs-Verhältnis5%

“Absolute Geldverschwendung”

Löslichkeit3%

“Das Pulver löst sich nicht im Wasser”

Künstliche Süßstoffe3%

“Und bitte nicht durch künstliche ersetzen, wie Succralose”

Süße3%

“Zu süß”

Dosierung2%

“Unterdosiert”

Einfaches Kauen/Schlucken2%

“Nicht trinkbar”

Verdünnt/wässrig2%

“Dieses Pulver schmeckt pur mit Wasser aber echt eklig”

Textur/Konsistenz – insgesamt2%

“die Konsistenz war krümelig.”

Top return reasons

Künstliche Süßstoffe16%

Geschmack insgesamt14%

Inhaltsstoffe – insgesamt14%

Reguliert die Verdauung7%

Preis-Leistungs-Verhältnis7%

Gesamtgröße7%

Süße4%

Auslaufsicher4%

Koffeingehalt4%

Ernährungs Gehalt4%

Common questions

Is nakd riegel profitable to sell on Amazon Germany?: The niche generates €129K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the nakd riegel niche?: 5 brands and 16 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nakd riegel?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for nakd riegel peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the nakd riegel niche?: Listings span €16.56–€37.89; the average listing price is €25.34 (sweet spot $15–$100). The average incumbent carries 753 reviews — the moat a new listing must climb.

nakd riegel

nakd riegel market data

Competition & brand share

Demand & seasonality

Top nakd riegel search terms

Top nakd riegel products on Amazon

Top sellers

Newest

Trending

What buyers say about nakd riegel

What buyers love

What buyers complain about

Top return reasons

Common questions

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