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Nagelpilz

Pass

Nagelpilz scores 67 out of 100, a Pass. Shoppers spend an estimated $2.7M a year here, search demand grew +31.5% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 2,966 Drogerie & Körperpflege niches · +18 vs the category median of 49
Market size
€2.7M/yr1.8M searches / yr
90-day growth
+31.5%search demand this quarter
Competition
65%top-5 click share · 13 brands · 48 sellers

Flapen Score

Nagelpilz against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Nagelpilz is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nagelpilz market on Amazon at a glance

Shoppers on Amazon Germany searched for Nagelpilz 1.8M times last year and spent an estimated €2.7M. The top 5 brands take 86% of clicks. Demand peaks in May–Jun. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.7M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+31.5%
Conversion, latest week
7.4%
Market size, estimated
€2.7Ma year
Peak month
May2.2× the quietest month
Top search term
nagelpilz601K searches a year

02 · Price

A sale here is worth €20.02.

Listings sell for €20.02 on average, from €7.93 to €38.65. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At €20.02 that is €100K to €120K a year per listing.

Average price
€20.02inside the $15 to $100 sweet spot
Price range
€7.93–€38.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
€100K–€120K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #581 within Rezeptfreie Medikamente. It carries 2,449 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
89%
Out of stock, average day
6.7%
Average rank
#581in Rezeptfreie Medikamente
Average rating
4.15 starsAmazon Germany average 4.37 stars
Average reviews
2,449per listing
Listings tracked
19

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Nagelpilz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

48

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

  • Brand 127%
  • Brand 222%
  • Brand 320%
  • Brand 410%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (7 brands, 11%)

Demand

Nagelpilz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.2×

Search terms

Top Nagelpilz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nagelpilz601K/yr
  • orivelle nagelpilz stift original199K/yr
  • nagelpilz behandlung schnell intensiv252K/yr
  • nail care pen206K/yr
  • nagelpilz testsieger65K/yr
  • nagelpilz nagellack64K/yr
  • canesten extra nagelset48K/yr
  • orivelle33K/yr
  • nagelpilz pen17K/yr
  • orivelle nagelpilz stift62K/yr

Reviews and returns

What reviews say buyers love and hate about Nagelpilz

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
31%of negative reviews mention “Funktionalität insgesamt”
0.2%of orders come back
“Null Veränderung”
A buyer, on “Funktionalität insgesamt”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nagelpilz questions

Answered from the same tracked data.