Nackenwärmer

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -55.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €600K a year.

Searches, last 12 months

571K

Growth, 90 days vs prior 90

-55.9%

Conversion, latest week

3.9%

Market size, estimated

€600Ka year

Peak month

December7.2× the quietest month

Top search term

nackenwärmer129K searches a year

Listings sell for €26.74 on average, from €10.99 to €45.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €26.74 that is €13K to €20K a year per listing.

Average price

€26.74inside the $15 to $100 sweet spot

Price range

€10.99–€45.18

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

€13K–€20K

Returns

3.6%of orders · Amazon Germany median 1.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #123 within Wärme- & Kältetherapie. It carries 1,465 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

11.0%

Average rank

#123in Wärme- & Kältetherapie

Average rating

4.27 starsAmazon Germany average 4.37 stars

Average reviews

1,465per listing

Listings tracked

30

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months