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Nachtkerzenöl Kapseln

Fail

Demand is soft, at -26.2% this quarter, so Nachtkerzenöl Kapseln is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€80K/yr57K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
65%top-5 click share · 13 brands · 28 sellers

Flapen Score

Nachtkerzenöl Kapseln against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Nachtkerzenöl Kapseln is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nachtkerzenöl Kapseln market on Amazon at a glance

Shoppers on Amazon Germany searched for Nachtkerzenöl Kapseln 57K times last year and spent an estimated €80K. The top 5 brands take 74% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €80K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
8.2%
Market size, estimated
€80Ka year
Peak month
January1.5× the quietest month
Top search term
nachtkerzenöl kapseln44K searches a year

02 · Price

A sale here is worth €17.04.

Listings sell for €17.04 on average, from €9.10 to €28.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €17.04 that is €4K to €9K a year per listing.

Average price
€17.04inside the $15 to $100 sweet spot
Price range
€9.10–€28.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #10 within Pflanzliche Ergänzungsmittel. It carries 704 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#10in Pflanzliche Ergänzungsmittel
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
704per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Nachtkerzenöl Kapseln products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

€0€8K€16K€24K€32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

28

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

20%

  • BÄRBEL DREXEL28%
  • WeightWorld16%
  • Vit4ever13%
  • WARNKE VITALSTOFFE9%
  • N2 Natural Nutrition8%
  • Vegavero6%

Demand

Nachtkerzenöl Kapseln search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Nachtkerzenöl Kapseln search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nachtkerzenöl kapseln44K/yr
  • evening primrose oil11K/yr
  • primrose oil2K/yr

Reviews and returns

What reviews say buyers love and hate about Nachtkerzenöl Kapseln

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.2%of orders come back
“Ungenügend. Wenn in der Werbung die Überdosierung”
A buyer, on “beworben Vs Tatsächliches Produkt”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nachtkerzenöl Kapseln questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data