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Nachtkerzenöl

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -28.4% this quarter, so Nachtkerzenöl is a Maybe.

Flapen Score
53
53 / 100Top 31% of 2,966 Drogerie & Körperpflege niches · +4 vs the category median of 49
Market size
€152K/yr86K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
55%top-5 click share · 15 brands · 35 sellers

Flapen Score

Nachtkerzenöl against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Nachtkerzenöl is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Nachtkerzenöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Nachtkerzenöl 86K times last year and spent an estimated €152K. The top 5 brands take 70% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €152K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
10.1%
Market size, estimated
€152Ka year
Peak month
January1.5× the quietest month
Top search term
nachtkerzenöl74K searches a year

02 · Price

A sale here is worth €17.61.

Listings sell for €17.61 on average, from €5.71 to €39.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €17.61 that is €4K to €9K a year per listing.

Average price
€17.61inside the $15 to $100 sweet spot
Price range
€5.71–€39.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #233 within Pflanzliche Ergänzungsmittel. It carries 330 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
2.8%
Average rank
#233in Pflanzliche Ergänzungsmittel
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
330per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Nachtkerzenöl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

35

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

24%

  • Brand 123%
  • Brand 217%
  • Brand 312%
  • Brand 410%
  • Brand 58%
  • Brand 66%

Demand

Nachtkerzenöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Nachtkerzenöl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nachtkerzenöl74K/yr
  • nachtkerzenöl bio9K/yr
  • nachtkerzenöl flüssig3K/yr

Reviews and returns

What reviews say buyers love and hate about Nachtkerzenöl

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Allergien”
0.2%of orders come back
“Ekzeme an 3-4 Stellen im Gesicht.”
A buyer, on “Allergien”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

Keep looking

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FAQ

Common Nachtkerzenöl questions

Answered from the same tracked data.