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Mutterkraut

Fail

Shoppers spend an estimated $56K a year here, so Mutterkraut is a Fail.

Flapen Score
49
49 / 100
Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median
Market size
€56K/yr39K searches / yr
90-day growth
+15.1%search demand this quarter
Competition
81%top-5 click share · 11 brands · 31 sellers

Flapen Score

Mutterkraut against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Mutterkraut is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mutterkraut market on Amazon at a glance

Shoppers on Amazon Germany searched for Mutterkraut 39K times last year and spent an estimated €56K. The top 5 brands take 85% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €56K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+15.1%
Conversion, latest week
9.9%
Market size, estimated
€56Ka year
Top search term
mutterkraut21K searches a year

02 · Price

A sale here is worth €14.47.

Listings sell for €14.47 on average, from €6.56 to €21.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €14.47 that is €1K to €4K a year per listing.

Average price
€14.47under the $15 to $100 sweet spot
Price range
€6.56–€21.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #253 within Pflanzliche Ergänzungsmittel. It carries 110 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
62%
Out of stock, average day
13.9%
Average rank
#253in Pflanzliche Ergänzungsmittel
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
110per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Mutterkraut products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

€0€6K€11K€17K€23K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

31

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

12%

  • NATURTREU29%
  • fairvital25%
  • Dr Böhm13%
  • Naturalma9%
  • Heumann9%
  • VitalLife3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Mutterkraut search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 2.2× · 10 of 12 months tracked

Search terms

Top Mutterkraut search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mutterkraut21K/yr
  • mutterkraut migräne13K/yr
  • mutterkraut kapseln5K/yr

Reviews and returns

What reviews say buyers love and hate about Mutterkraut

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Funktionalität insgesamt”
0.2%of orders come back
“Keine Wirkung festgestellt”
A buyer, on “Funktionalität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Mutterkraut questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data