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54

mutaflor

Worth a look

Shows low returns (0.1%), but soft demand (-41.1% this quarter) keeps it on the watch list.

Market size 29Growth 4Conversion 49Competition 64Returns 100Price range 77Avg price 95Brand share 63Review moat 39Quality gap 76

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€25.83

avg listing price — sweet spot $15–$100

Price range

Great€4.61–€51.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,596.83

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€126K

€126K/yr · 124K searches

Growth

Bad-41.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, mutaflor is a €126K/yr Amazon Germany market (124K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

mutaflor market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
€103K–€129K
units × avg price
Conversion rate
3.9%
Avg BSR
#43
Page quality
0%
Prime
97%
Sponsored
91%
Out of stock
8.6%
Avg brand age
46 months
Avg seller age
172 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

61

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

46%

Top 20: 85%

Open market

28%

  • Kijimea23%
  • Madena19%
  • OMNi BiOTiC12%
  • Nature Love8%
  • NATURTREU5%
  • natural elements4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.1% search growth over the last 90 days.
5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top mutaflor search terms

  • darmkur abnehmen51K/yr
  • mutaflor17K/yr
  • darmsanierung kur17K/yr
  • darm kur13K/yr
  • gut health8K/yr
  • madena darmkur7K/yr
  • darmreinigung kapseln3K/yr
  • magen darm kur2K/yr
  • madena darmkur forte2K/yr
  • 3 phasen darmkur3K/yr
All search terms

Top mutaflor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€5K8%€10K12%€15K16%€20K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about mutaflor

What buyers praise and complain about, mined from review topics.

What buyers love

Reguliert die Verdauung18%

“Gutes Darmgefühl”

Qualität insgesamt17%

“Super Produkt”

Effizienz6%

“Funktioniert”

Preis-Leistungs-Verhältnis5%

“Bester Preis”

beworben Vs Tatsächliches Produkt5%

“Hält sein Versprechen”

Geschmack insgesamt4%

“Schmecken neutral”

Säureregulator/Linderung von Magenschmerzen4%

“Das beste Mittel gegen Magen/Darmproblemen”

Ernährungs Gehalt4%

“Food supplement”

Geschmack3%

“Guter Geschmack”

Benutzerfreundlichkeit3%

“brauchbar”

What buyers complain about

Funktionalität insgesamt18%

“Unwirksam”

Preis-Leistungs-Verhältnis13%

“Geld Verschwendung”

Säureregulator/Linderung von Magenschmerzen9%

“Druck im Bauch, Verstopfung”

Nebenwirkungen6%

“Es scheint also, dass dieses Medikament bei mir nicht mehr so gut wirkt”

Dosierung6%

“Unterdosiert”

Reguliert die Verdauung4%

“Denke das im Darm nicht wirklich was ankommt was die Darmgesundheit verbessert”

Geschmack insgesamt4%

“Ungenießbar”

Allergien2%

“Nicht für allergische”

Ernährungs Gehalt2%

“Ungeeignet bei keto”

beworben Vs Tatsächliches Produkt2%

“Beschreibung unleserlich”

Common questions

Is mutaflor profitable to sell on Amazon Germany?
The niche generates €126K/yr across 35 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -41.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the mutaflor niche?
24 brands and 61 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in mutaflor?
Top complaints mined from reviews: Funktionalität insgesamt, Preis-Leistungs-Verhältnis, Säureregulator/Linderung von Magenschmerzen. The return rate is 0.1%.
When does demand for mutaflor peak?
Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the mutaflor niche?
Listings span €4.61–€51.20; the average listing price is €25.83 (sweet spot $15–$100). The average incumbent carries 2,597 reviews — the moat a new listing must climb.