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Mutaflor

Mutaflor shows low returns (0.1%), but soft demand (-41.1% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49

Market size 29Growth 4Conversion 49Competition 64Returns 100Price range 77Avg price 95Brand share 63Review moat 39Quality gap 76
This niche Category average · 2,966 niches

Is Mutaflor profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mutaflor is a €126K/yr Amazon Germany market (124K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Mutaflor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -41.1% over the last 90 days and 3.9% of searches end in a purchase.

€126K

revenue / yr

Units sold / yr5K
Search volume / yr-41.1%124K
Conversion rate3.9%
Avg price€25.83

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers24 · 61
Top-5 product click share46%
Open market33%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement91%
New entrants (1y)4· 4 succeeded
Avg rating4.3★
Avg reviews2,597

Top Mutaflor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€10K€15K€20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

61

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

46%

Top 20: 85%

Open market

28%

  • Kijimea23%
  • Madena19%
  • OMNi BiOTiC12%
  • Nature Love8%
  • NATURTREU5%
  • natural elements4%

Mutaflor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume124KCVR3.9%Products35Brands24Top 5 Brands67%OOS Rate8.6%Rating4.3★Reviews2,597Avg BSR#43
5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Mutaflor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • darmkur abnehmen51K/yr
  • mutaflor17K/yr
  • darmsanierung kur17K/yr
  • darm kur13K/yr
  • gut health8K/yr
  • madena darmkur7K/yr
  • darmreinigung kapseln3K/yr
  • magen darm kur2K/yr
  • madena darmkur forte2K/yr
  • 3 phasen darmkur3K/yr

What reviews say buyers love and hate about Mutaflor

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews
Reguliert die Verdauung18%

Gutes Darmgefühl

Qualität insgesamt17%

Super Produkt

Effizienz6%

Funktioniert

Preis-Leistungs-Verhältnis5%

Bester Preis

beworben Vs Tatsächliches Produkt5%

Hält sein Versprechen

What buyers complain about

67% of reviews
Funktionalität insgesamt18%

Unwirksam

Preis-Leistungs-Verhältnis13%

Geld Verschwendung

Säureregulator/Linderung von Magenschmerzen9%

Druck im Bauch, Verstopfung

Nebenwirkungen6%

Es scheint also, dass dieses Medikament bei mir nicht mehr so gut wirkt

Dosierung6%

Unterdosiert

Common Mutaflor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mutaflor 54/100 on Amazon Germany — Worth a look. The niche generates €126K/yr across 35 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved -41.1% over the last 90 days.
Search demand for Mutaflor on Amazon Germany peaks in Jan, where the busiest month runs 1.7× the quietest.