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Mundspülung Kinder

Fail

The top 5 brands take 100% of clicks, so Mundspülung Kinder is a Fail.

Flapen Score
41
41 / 100
Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Market size
€275K/yr204K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
75%top-5 click share · 3 brands · 64 sellers

Flapen Score

Mundspülung Kinder against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Mundspülung Kinder is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mundspülung Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Mundspülung Kinder 204K times last year and spent an estimated €275K. All 3 brands take every click. Demand peaks in Feb–Apr–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 17.8% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €275K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
17.8%
Market size, estimated
€275Ka year
Peak month
November3.1× the quietest month
Top search term
sensodyne clinical repair74K searches a year

02 · Price

A sale here is worth €7.54.

Listings sell for €7.54 on average, from €4.07 to €14.81. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €7.54 that is €11K to €15K a year per listing.

Average price
€7.54under the $15 to $100 sweet spot
Price range
€4.07–€14.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
€11K–€15K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Mund- & Zahnpflege. It carries 733 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#68in Mund- & Zahnpflege
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
733per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Mundspülung Kinder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

€0€27K€55K€82K€110K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

64

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

0%

  • Sensodyne74%
  • ELMEX19%
  • Biorepair7%

Demand

Mundspülung Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Apr, Nov · busiest ÷ quietest = 3.1×

Search terms

Top Mundspülung Kinder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sensodyne clinical repair74K/yr
  • elmex mundspülung42K/yr
  • sensodyne repair and protect34K/yr
  • sensodyne repair15K/yr
  • zahnmilch6K/yr
  • elmex zahnspülung3K/yr
  • empfindliche zähne5K/yr
  • zahnmilch bioniq repair4K/yr
  • biorepair mundspülung4K/yr
  • mundspülung elmex4K/yr

Reviews and returns

What reviews say buyers love and hate about Mundspülung Kinder

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Mundhygiene”
21%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“hoher Preis”
A buyer, on “Preis-Leistungs-Verhältnis”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mundspülung Kinder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data