Skip to content

Mundspülung

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -7.0% this quarter, so Mundspülung is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,966 Drogerie & Körperpflege niches · +7 vs the category median of 49
Market size
€1.6M/yr1.5M searches / yr
90-day growth
-7.0%search demand this quarter
Competition
47%top-5 click share · 15 brands · 101 sellers

Flapen Score

Mundspülung against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Mundspülung is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mundspülung market on Amazon at a glance

Shoppers on Amazon Germany searched for Mundspülung 1.5M times last year and spent an estimated €1.6M. The top 5 brands take 87% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.6M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
12.4%
Market size, estimated
€1.6Ma year
Peak month
November1.4× the quietest month
Top search term
mundspülung323K searches a year

02 · Price

A sale here is worth €8.58.

Listings sell for €8.58 on average, from €2.12 to €21.25. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At €8.58 that is €34K to €43K a year per listing.

Average price
€8.58under the $15 to $100 sweet spot
Price range
€2.12–€21.25
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
200K–250K
Units per listing a year
4,000–5,000
Revenue per listing a year
€34K–€43K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #328 within Mund- & Zahnpflege. It carries 1,604 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#328in Mund- & Zahnpflege
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
1,604per listing
Listings tracked
41

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Mundspülung products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

€0€64K€127K€191K€255K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

101

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 80%

Open market

11%

  • Listerine41%
  • Chlorhexamed35%
  • Odol-med 37%
  • CB122%
  • Chem. Fabrik Kreussler & Co. Gmb2%
  • Parodontax2%
  • Open — no brand owns it (9 brands, 11%)

Demand

Mundspülung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mundspülung search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mundspülung323K/yr
  • listerine mundspülung184K/yr
  • chlorhexamed169K/yr
  • listerine141K/yr
  • chlorhexamed forte119K/yr
  • mundwasser75K/yr
  • chlorhexidin48K/yr
  • chlorhexamed mundspülung46K/yr
  • listerine total care47K/yr
  • mouthwash35K/yr

Reviews and returns

What reviews say buyers love and hate about Mundspülung

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Mundhygiene”
14%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt eckelhaft”
A buyer, on “Geschmack insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mundspülung questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data