Is mumijo profitable to sell on Amazon Germany?

The niche generates €70K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the mumijo niche?

22 brands and 33 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in mumijo?

Top complaints mined from reviews: Funktionalität insgesamt, Dosierung, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.

When does demand for mumijo peak?

Demand peaks in Jun; the busiest month runs 1.7× the quietest.

What does it cost to enter the mumijo niche?

Listings span €6.82–€34.92; the average listing price is €17.44 (sweet spot $15–$100). The average incumbent carries 510 reviews — the moat a new listing must climb.

mumijo

Worth a look

Shows low returns (0.1%), but soft demand (-37.8% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€17.44

avg listing price — sweet spot $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good509.59

avg incumbent reviews — the moat a new listing must climb

Price range

Good€6.82–€34.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€70K

€70K/yr · 51K searches

Growth

Bad-37.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon Germany niche tracking, mumijo is a €70K/yr Amazon Germany market (51K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jun. Verdict: Worth a look — 54/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

mumijo market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: €52K–€70K; units × avg price
Conversion rate: 7.9%
Avg BSR: #241
Page quality: 0%
Prime: 96%
Sponsored: 74%
Out of stock: 4.8%
Avg brand age: 27 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

58%

Top 20: 93%

Open market

31%

Biovit17%
5 elementum14%
EXVital12%
natural elements11%
Natural Gold Mumio10%
Farmgrup5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.8% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.7×

Open Trend

Top mumijo search terms

mumijo20K/yr -37.4%6.5% conv.
mumijo shilajit15K/yr -39.1%3.7% conv.
shilajit tabletten6K/yr -42.2%5.2% conv.
mumio4K/yr -40.2%3.6% conv.
shilajit mumijo3K/yr -20.5%2.9% conv.
mumijo shilajit kapseln3K/yr -21.5%4.1% conv.

All search terms

Top mumijo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MUMIJO 100% Natural - Original aus Kirgisistan(Kirgisien) - (MINERALERDE Mumie Mumijo) 60 Tabletten

Biovit€9.684.4★388 rev

Mumijo Shilajit Kapseln hochdosiert 1000mg pro Tagesdosis das Original aus dem Himalaya 120 Kapseln vegan & laborgeprüft

EXVital€17.714.3★2,405 rev

natural elements Mumijo Shilajit Kapseln hochdosiert 1300mg pro Tagesdosis 120 Kapseln Shilajit Original aus dem Himalaya vegan ohne unnötige Zusätze in Deutschland produziert & laborgeprüft

natural elements€23.534.4★1,141 rev

Mumijo GOLD 60 Tabletten je 200 mg

Natural Gold Mumio€6.824.4★408 rev

Shilajit Original Himalaya Harz 85% Fulvinsäure Mit 87 + natürlichen Mineralien Reines Mumijo aus Indien Vegan Glutenfrei Laborgeprüft (Eurofins) 30 g = 60 Tage Vorrat

5 elementum€15.794.1★1,094 rev

Newest

by launch date

Shilajit Kapseln für Männer Hochdosiert: 52.000 mg pro Tagesdosis (40:1 Extrakt) Himalaya Shilajit 180 vegane Kapseln mit Zink Bor Piperin Vitamin C B5 & B12 laborgeprüft Made in EU

Nordkraft€15.9428 rev

2mo ago

Shilajit Mumijo Kapseln Himalaya Shilajit Extrakt 180 vegane Kapseln mit Fulvinsäure Huminsäure Mineralien & Spurenelementen

PLANTIQ & Partner€20.3012 rev

4mo ago

Shilajit Tabletten 30.000 mg Hochdosiert 100% Reines Original Himalaya Shilajit Reich an Fulvinsäure & 85+ Spurenelementen (60 stück (1er Pack))

Veenuule€15.98176 rev

6mo ago

Shilajit Kapseln Hochdosiert 5200 mg Aus 4:1 Extrakt - 180 Kapseln Mumijo Shilajit Original - Silajit Vegan - Shialit Ohne Zusätze - Original Himalayan-Shilajit - Schilajit Extrakt - Jilajit Shijalit

CDF Sports & Health Solutions€15.8127 rev

6mo ago

Shilajit Mumijo Kapseln 1200 mg Tagesdosis 60 vegane Kapseln 80% Fulvinsäure 85+ Mineralien Laborgeprüfte Qualität aus Deutschland

PLANTIQ & Partner€18.8422 rev

7mo ago

What buyers say about mumijo

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Super Produkt”

Dosierung6%

“Die Tagesdosis von 1200 mg ist gut gewählt”

Geschmack insgesamt6%

“Schmeckt”

Einfaches Kauen/Schlucken5%

“Sind gut zu schlucken”

Effizienz5%

“Funktioniert”

beworben Vs Tatsächliches Produkt5%

“hält für mich 100%, was es verspricht”

Preis-Leistungs-Verhältnis5%

“Das Produkt wurde uns im Rahmen eines Produkttests kostenfrei zur Verfügung gestellt”

Energieniveau5%

“Diese Bestandteile werden häufig mit unterstützenden Effekten auf Energie, Regeneration und allgemeines Wohlbefinden in Verbindung gebracht”

Natürliche Inhaltsstoffe4%

“Natural elements”

Benutzerfreundlichkeit3%

“Gute Kapseln, einfach einzunehmen und insgesamt solide Qualität”

What buyers complain about

Funktionalität insgesamt12%

“Wirkungslos”

Dosierung10%

“Da sind noch nicht mal 10Gramm drin”

beworben Vs Tatsächliches Produkt6%

“- Die Hinweise auf Deutsch sind nur auf dem unteren Etikett aufgedruckt (siehe letztes Foto).”

Geschmack6%

“Der Geschmack ist typisch teerig”

Qualität insgesamt5%

“Flop”

Preis-Leistungs-Verhältnis4%

“Schade um das Geld”

Geschmack insgesamt3%

“Muss nicht schmecken”

Reguliert die Verdauung3%

“Magen Darm Probleme”

Benutzerfreundlichkeit2%

“unbrauchbar”

Geruch2%

“beißender Geruch”

Common questions

Is mumijo profitable to sell on Amazon Germany?: The niche generates €70K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the mumijo niche?: 22 brands and 33 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in mumijo?: Top complaints mined from reviews: Funktionalität insgesamt, Dosierung, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.
When does demand for mumijo peak?: Demand peaks in Jun; the busiest month runs 1.7× the quietest.
What does it cost to enter the mumijo niche?: Listings span €6.82–€34.92; the average listing price is €17.44 (sweet spot $15–$100). The average incumbent carries 510 reviews — the moat a new listing must climb.