Multivitamin

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.5M a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

-28.1%

Conversion, latest week

1.9%

Market size, estimated

€1.5Ma year

Peak month

October3.0× the quietest month

Top search term

vitamine mineralien & ergänzungsmittel1.6M searches a year

Listings sell for €18.38 on average, from €3.69 to €44.34. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At €18.38 that is €92K to €110K a year per listing.

Average price

€18.38inside the $15 to $100 sweet spot

Price range

€3.69–€44.34

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

125K–150K

Units per listing a year

5,000–6,000

Revenue per listing a year

€92K–€110K

Returns

0.1%of orders · Amazon Germany median 1.1%

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Multivitamin & Mineralien. It carries 6,310 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#32in Multivitamin & Mineralien

Average rating

4.57 starsAmazon Germany average 4.37 stars

Average reviews

6,310per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

59 months