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Müsliriegel

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -7.3% this quarter, so Müsliriegel is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 2,966 Drogerie & Körperpflege niches · +13 vs the category median of 49
Market size
€625K/yr620K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
31%top-5 click share · 19 brands · 58 sellers

Flapen Score

Müsliriegel against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Müsliriegel is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Müsliriegel market on Amazon at a glance

Shoppers on Amazon Germany searched for Müsliriegel 620K times last year and spent an estimated €625K. The top 5 brands take 84% of clicks. Demand peaks in Mar. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 620K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €625K a year.

Searches, last 12 months
620K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
6.7%
Market size, estimated
€625Ka year
Peak month
March2.1× the quietest month
Top search term
müsliriegel138K searches a year

02 · Price

A sale here is worth €15.15.

Listings sell for €15.15 on average, from €1.22 to €41.95. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At €15.15 that is €11K to €15K a year per listing.

Average price
€15.15inside the $15 to $100 sweet spot
Price range
€1.22–€41.95
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
€11K–€15K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #14 within Nahrungsergänzung. It carries 500 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
98%
Out of stock, average day
0.9%
Average rank
#14in Nahrungsergänzung
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
500per listing
Listings tracked
60

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
69 months

Products

Top Müsliriegel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

€0€13K€25K€38K€50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 flat

Sellers

58

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

31%

Top 20: 66%

Open market

13%

  • Corny65%
  • Nakd7%
  • CLIF Bar5%
  • Alnatura4%
  • by Amazon3%
  • Powerbar3%
  • Open — no brand owns it (13 brands, 13%)

Demand

Müsliriegel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.1×

Search terms

Top Müsliriegel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • müsliriegel138K/yr
  • corny122K/yr
  • energieriegel71K/yr
  • corny free62K/yr
  • corny riegel85K/yr
  • müsli riegel19K/yr
  • energy riegel14K/yr
  • müsliriegel zuckerfrei14K/yr
  • müsliriegel ohne zucker17K/yr
  • energie riegel9K/yr

Reviews and returns

What reviews say buyers love and hate about Müsliriegel

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Geschmack insgesamt”
17%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt Nicht”
A buyer, on “Geschmack insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Müsliriegel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data