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Msm Pferd

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -10.8% this quarter, so Msm Pferd is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49
Market size
€151K/yr41K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
61%top-5 click share · 16 brands · 35 sellers

Flapen Score

Msm Pferd against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Msm Pferd is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Msm Pferd market on Amazon at a glance

Shoppers on Amazon Germany searched for Msm Pferd 41K times last year and spent an estimated €151K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Aug–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €151K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
14.9%
Market size, estimated
€151Ka year
Peak month
December4.7× the quietest month
Top search term
msm pferd31K searches a year

02 · Price

A sale here is worth €24.65.

Listings sell for €24.65 on average, from €12.06 to €41.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €24.65 that is €6K to €12K a year per listing.

Average price
€24.65inside the $15 to $100 sweet spot
Price range
€12.06–€41.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€6K–€12K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #53 within MSM. It carries 719 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
55%
Out of stock, average day
1.5%
Average rank
#53in MSM
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
719per listing
Listings tracked
20

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Msm Pferd products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

€0€8K€15K€23K€30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

35

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

30%

  • BiviPet19%
  • Vegavero13%
  • VitPet+12%
  • Equipower11%
  • Makana9%
  • Scheidler horse-direkt7%

Demand

Msm Pferd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Msm Pferd search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • msm pferd31K/yr
  • msm pulver pferd7K/yr
  • msm pferde pulver3K/yr

Reviews and returns

What reviews say buyers love and hate about Msm Pferd

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Geruch”
<0.1%of orders come back, a rate Amazon rounds to zero
“Starker übler Geruch”
A buyer, on “Geruch”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Msm Pferd questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data