Msm

Shoppers searched for this 767K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.7M a year.

Searches, last 12 months

767K

Growth, 90 days vs prior 90

-19.1%

Conversion, latest week

12.7%

Market size, estimated

€1.7Ma year

Peak month

February1.4× the quietest month

Top search term

msm312K searches a year

Listings sell for €17.59 on average, from €10.70 to €24.05. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At €17.59 that is €88K to €106K a year per listing.

Average price

€17.59inside the $15 to $100 sweet spot

Price range

€10.70–€24.05

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

80K–100K

Units per listing a year

5,000–6,000

Revenue per listing a year

€88K–€106K

Returns

0.1%of orders · Amazon Germany median 1.1%

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #9 within MSM. It carries 3,603 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

93%

Out of stock, average day

5.9%

Average rank

#9in MSM

Average rating

4.59 starsAmazon Germany average 4.37 stars

Average reviews

3,603per listing

Listings tracked

14

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months