Skip to content

Movicol

Fail

The top 5 brands take 100% of clicks, so Movicol is a Fail.

Flapen Score
49
49 / 100
Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median
Market size
€568K/yr224K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
78%top-5 click share · 3 brands · 31 sellers

Flapen Score

Movicol against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Movicol is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Movicol market on Amazon at a glance

Shoppers on Amazon Germany searched for Movicol 224K times last year and spent an estimated €568K. All 3 brands take every click. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €568K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
8.4%
Market size, estimated
€568Ka year
Peak month
February1.7× the quietest month
Top search term
movicol125K searches a year

02 · Price

A sale here is worth €30.14.

Listings sell for €30.14 on average, from €12.63 to €70.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At €30.14 that is €38K to €45K a year per listing.

Average price
€30.14inside the $15 to $100 sweet spot
Price range
€12.63–€70.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
€38K–€45K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #310 within Rezeptfreie Medikamente. It carries 788 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
40%
Out of stock, average day
1.9%
Average rank
#310in Rezeptfreie Medikamente
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
788per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Movicol products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

€0€57K€114K€170K€227K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

31

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • Movicol83%
  • Hexal9%
  • 1A PHARMA8%
  • Open — no brand owns it (0%)

Demand

Movicol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Movicol search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • movicol125K/yr
  • movicol 100 beutel angebot38K/yr
  • movicol 20 beutel11K/yr
  • movicol 50 beutel11K/yr
  • movicol beutel27K/yr
  • movicol aromafrei8K/yr
  • movicol 100 beutel5K/yr

Reviews and returns

What reviews say buyers love and hate about Movicol

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Effizienz”
21%of negative reviews mention “Funktionalität insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Wirkung 0. Wirkt einfach nicht und das bei diesem Preis?”
A buyer, on “Funktionalität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Movicol questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data