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Moorkissen Nacken Schulter

Fail

Demand is soft, at -68.6% this quarter, so Moorkissen Nacken Schulter is a Fail.

Flapen Score
43
43 / 100
Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49
Market size
€44K/yr31K searches / yr
90-day growth
-68.6%search demand this quarter
Competition
70%top-5 click share · 13 brands · 21 sellers

Flapen Score

Moorkissen Nacken Schulter against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Moorkissen Nacken Schulter is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moorkissen Nacken Schulter market on Amazon at a glance

Shoppers on Amazon Germany searched for Moorkissen Nacken Schulter 31K times last year and spent an estimated €44K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -68.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-68.6%
Conversion, latest week
7.4%
Market size, estimated
€44Ka year
Peak month
November4.2× the quietest month
Top search term
moorkissen nacken schulter26K searches a year

02 · Price

A sale here is worth €18.93.

Listings sell for €18.93 on average, from €13.93 to €29.46. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €18.93 that is €2K to €5K a year per listing.

Average price
€18.93inside the $15 to $100 sweet spot
Price range
€13.93–€29.46
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Wärme- & Kältetherapie. It carries 423 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#138in Wärme- & Kältetherapie
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
423per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Moorkissen Nacken Schulter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

€0€4K€9K€13K€18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

21

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

13%

  • MEDOSAN30%
  • axion24%
  • NATURMOOR22%
  • WASSERFELD4%
  • Original Moorwichtel4%
  • FRIESENMOOR3%
  • Open — no brand owns it (7 brands, 13%)

Demand

Moorkissen Nacken Schulter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Reviews and returns

What reviews say buyers love and hate about Moorkissen Nacken Schulter

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Heizung”
2.3%of orders come back
“Mangelhafte Heizleistung”
A buyer, on “Heizung”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Moorkissen Nacken Schulter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data