Skip to content

Moorkissen Nacken Schulter

soft demand (-68.6% this quarter) — Moorkissen Nacken Schulter doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49

Market size 11Growth 0Conversion 76Competition 25Returns 68Price range 89Avg price 85Brand share 35Review moat 79Quality gap 76
This niche Category average · 2,966 niches

Is Moorkissen Nacken Schulter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Moorkissen Nacken Schulter is a €44K/yr Amazon Germany market (31K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Moorkissen Nacken Schulter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -68.6% over the last 90 days and 7.4% of searches end in a purchase.

€44K

revenue / yr

Units sold / yr3K
Search volume / yr-68.6%31K
Conversion rate7.4%
Avg price€18.93

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers13 · 21
Top-5 product click share70%
Open market16%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement72%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews423

Top Moorkissen Nacken Schulter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

€0€4K€9K€13K€18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

21

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

  • MEDOSAN30%
  • axion24%
  • NATURMOOR22%
  • WASSERFELD4%
  • Original Moorwichtel4%
  • FRIESENMOOR3%
  • Open — no brand owns it (7 brands, 13%)

Moorkissen Nacken Schulter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR7.4%Products18Brands13Top 5 Brands84%OOS Rate0.0%Rating4.3★Reviews423Avg BSR#138
1K750Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

What reviews say buyers love and hate about Moorkissen Nacken Schulter

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt20%

Super Produkt

Wärme10%

Bleibt lange warm

Komfort insgesamt8%

Super komfortabel

Heizer8%

Super Nacken wärmer

beworben Vs Tatsächliches Produkt7%

Alles bestens und wie beschrieben

What buyers complain about

69% of reviews
Heizung17%

Mangelhafte Heizleistung

Haltbarkeit10%

Schnell defekt

Geruch8%

Unangenehmer Geruch

Qualität insgesamt7%

Ich muss mich leider den schlechten Bewertungen anschliessen, das Teil bringts nicht

Gesamtgröße6%

Passform zu gross

Moorkissen Nacken Schulter return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
22%
2Heizung
18%
3Gewicht schwer
10%
4Geruch
8%
5Auslaufsicher
7%

Common Moorkissen Nacken Schulter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Moorkissen Nacken Schulter 43/100 on Amazon Germany — Skip it. The niche generates €44K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -68.6% over the last 90 days.
Search demand for Moorkissen Nacken Schulter on Amazon Germany peaks in Jan–Feb–Oct–Nov–Dec, where the busiest month runs 4.2× the quietest.