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Moorkissen

Maybe

Products sell for $21.41 on average, inside the sweet spot. But demand is soft, at -43.7% this quarter, so Moorkissen is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,966 Drogerie & Körperpflege niches · +9 vs the category median of 49
Market size
€434K/yr365K searches / yr
90-day growth
-43.7%search demand this quarter
Competition
49%top-5 click share · 13 brands · 19 sellers

Flapen Score

Moorkissen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Moorkissen is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moorkissen market on Amazon at a glance

Shoppers on Amazon Germany searched for Moorkissen 365K times last year and spent an estimated €434K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €434K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
-43.7%
Conversion, latest week
5.6%
Market size, estimated
€434Ka year
Peak month
November3.2× the quietest month
Top search term
moorkissen für mikrowelle87K searches a year

02 · Price

A sale here is worth €21.41.

Listings sell for €21.41 on average, from €7.13 to €44.61. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €21.41 that is €11K to €16K a year per listing.

Average price
€21.41inside the $15 to $100 sweet spot
Price range
€7.13–€44.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€11K–€16K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #143 within Rezeptfreie Medikamente. It carries 490 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
70%
Out of stock, average day
0.8%
Average rank
#143in Rezeptfreie Medikamente
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
490per listing
Listings tracked
27

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Moorkissen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

€0€22K€43K€65K€87K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Est. top-5 brand share

61%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 93%

Open market

31%

  • Tampen17%
  • WASSERFELD15%
  • DORNBACH11%
  • axion9%
  • Original Moorwichtel9%
  • Sport-Tec8%

Demand

Moorkissen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Moorkissen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • moorkissen für mikrowelle87K/yr
  • moorkissen72K/yr
  • fangopackung für zuhause60K/yr
  • moorpackung23K/yr
  • fangopackung24K/yr
  • fango19K/yr
  • fango wärmekissen20K/yr
  • moorkissen rücken14K/yr
  • moorpackung für mikrowelle5K/yr
  • moor wärmekissen9K/yr

Reviews and returns

What reviews say buyers love and hate about Moorkissen

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Haltbarkeit”
1.7%of orders come back
“Schnell defekt”
A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Moorkissen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data