Is moorkissen profitable to sell on Amazon Germany?

The niche generates €434K/yr across 27 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -43.7%. Flapen's verdict: Worth a look (58/100).

How competitive is the moorkissen niche?

13 brands and 19 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in moorkissen?

Top complaints mined from reviews: Haltbarkeit, Heizung, Geruch. The return rate is 1.7%.

When does demand for moorkissen peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the moorkissen niche?

Listings span €7.13–€44.61; the average listing price is €21.41 (sweet spot $15–$100). The average incumbent carries 490 reviews — the moat a new listing must climb.

moorkissen

Worth a look

Shows a sweet-spot price point ($21.41 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great€21.41

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Great€7.13–€44.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great489.52

avg incumbent reviews — the moat a new listing must climb

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good€434K

€434K/yr · 365K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-43.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, moorkissen is a €434K/yr Amazon Germany market (365K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

moorkissen market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: €321K–€428K; units × avg price
Conversion rate: 5.6%
Avg BSR: #143
Page quality: 0%
Prime: 70%
Sponsored: 78%
Out of stock: 0.8%
Avg brand age: 62 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

31%

Tampen17%
WASSERFELD15%
DORNBACH11%
axion9%
Original Moorwichtel9%
Sport-Tec8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -43.7% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top moorkissen search terms

moorkissen für mikrowelle87K/yr -46.7%6.5% conv.
moorkissen72K/yr -45.7%5.1% conv.
fangopackung für zuhause60K/yr -35.9%4.2% conv.
moorpackung23K/yr -25.1%2.8% conv.
fangopackung24K/yr -31.0%2.9% conv.
fango19K/yr -30.9%2.6% conv.
fango wärmekissen20K/yr -54.3%4.9% conv.
moorkissen rücken14K/yr -64.2%5.0% conv.
moorpackung für mikrowelle5K/yr -31.8%5.8% conv.
moor wärmekissen9K/yr -61.0%4.3% conv.

All search terms

Top moorkissen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tampen Moorkissen für Mikrowelle großes Rückenkissen aus regenerativem Abbau therapeutische Wärme & Kälte Moor Wärmekissen für Nacken Rückenschmerzen Bauchschmerzen & Verspannungen

Tampen€28.314.4★1,211 rev

WASSERFELD Moorkissen für Mikrowelle - Hochwertiges Wärmekissen Mikrowelle inkl. Bezug - Therapeutisches Moorkissen für Nacken Schulter Rücken & Bauch - Moor Wärmekissen gegen Verspannungen

WASSERFELD€19.024.4★598 rev

Original Moorwichtel Moorkissen für lokale Wärme und Kältetherapie Schmerzlindernde Entzündungshemmende 53 cm x 18 cm

Original Moorwichtel€23.314.3★662 rev

DORNBACH XXL Moorkissen für Mikrowelle [Made in Germany] - Tiefenwirksames Wärmekissen bei Schmerzen & Verspannungen inkl. weichem Bezug - für Nacken Schulter Rücken & Bauch

DORNBACH€20.504.6★53 rev

Moorkissen für Mikrowelle [40x30cm] Moorwärmflasche Wärmekissen Fango Fangopackung für Zuhause Moorpackung zur Entspannung für Rücken Nacken Schultern Bauch (30x40cm)

EKORI€23.634.4★398 rev

Newest

by launch date

DORNBACH XXL Moorkissen für Mikrowelle [Made in Germany] - Tiefenwirksames Wärmekissen bei Schmerzen & Verspannungen inkl. weichem Bezug - für Nacken Schulter Rücken & Bauch

DORNBACH€20.5053 rev

4mo ago

DORNBACH Moorkissen für Mikrowelle [Made in Germany] - Tiefenwirksames Wärmekissen bei Schmerzen & Verspannungen inkl. weichem Bezug - für Nacken Schulter Rücken & Bauch

DORNBACH€15.3353 rev

4mo ago

Sport-Tec 20 x Moor-Einmalpackungen 60x40 cm 1000 g 20 Stück/Karton Preis/Stück

Sport-Tec€32.8019 rev

8mo ago

WASSERFELD Moorkissen für Mikrowelle XXL - Therapeutisches Wärmekissen zur natürlichen Linderung von Schmerzen und Verspannungen in Nacken Schulter Rücken oder Bauch

WASSERFELD€24.94598 rev

2y ago

WASSERFELD Moorkissen für Mikrowelle - Hochwertiges Wärmekissen Mikrowelle inkl. Bezug - Therapeutisches Moorkissen für Nacken Schulter Rücken & Bauch - Moor Wärmekissen gegen Verspannungen

WASSERFELD€19.02598 rev

2y ago

What buyers say about moorkissen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Super Produkt”

Wärme15%

“Wärme”

beworben Vs Tatsächliches Produkt8%

“Optisch ist es genau wie auf den Fotos”

Gesamtgröße8%

“Passt”

Heizer7%

“Angenehme Wärme”

Benutzerfreundlichkeit6%

“einfache Handhabung”

Kissen4%

“An sich ist das Kissen super zu handhaben”

Komfort insgesamt4%

“angenehm zu Handhaben,”

Preis-Leistungs-Verhältnis3%

“bester Preis für den Doppelpack”

Temperaturerhaltung3%

“Angenehme Wärme, die sehr wohltuend ist”

What buyers complain about

Haltbarkeit17%

“Schnell defekt”

Heizung14%

“Speichert keine Wärme”

Geruch7%

“unangenehmer Plastikgeruch”

Qualität insgesamt6%

“Müll”

Gesamtgröße5%

“ein bisschen klein”

Auslaufsicher5%

“Undicht”

Materialqualität4%

“Material defekt, kleine Löcher, Inhalt tritt aus”

Kissen3%

“Moorkissen war bei Lieferung defekt”

beworben Vs Tatsächliches Produkt3%

“Marketing”

Benutzerfreundlichkeit3%

“es ist ein bisschen umständlich”

Top return reasons

Gesamtgröße29%

Auslaufsicher12%

Heizung12%

Geruch9%

Wärme5%

Gewicht schwer5%

Kissen5%

Haltbarkeit4%

Materialqualität3%

Funktionalität insgesamt2%

Common questions

Is moorkissen profitable to sell on Amazon Germany?: The niche generates €434K/yr across 27 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -43.7%. Flapen's verdict: Worth a look (58/100).
How competitive is the moorkissen niche?: 13 brands and 19 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in moorkissen?: Top complaints mined from reviews: Haltbarkeit, Heizung, Geruch. The return rate is 1.7%.
When does demand for moorkissen peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the moorkissen niche?: Listings span €7.13–€44.61; the average listing price is €21.41 (sweet spot $15–$100). The average incumbent carries 490 reviews — the moat a new listing must climb.