Is mixer to go profitable to sell on Amazon Germany?

The niche generates €133K/yr across 32 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (48/100).

How competitive is the mixer to go niche?

16 brands and 121 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in mixer to go?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Mischen/Mischung. The return rate is 2.5%.

When does demand for mixer to go peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 6.4× the quietest.

What does it cost to enter the mixer to go niche?

Listings span €12.87–€67.32; the average listing price is €33.48 (sweet spot $15–$100). The average incumbent carries 2,404 reviews — the moat a new listing must climb.

mixer to go

Skip it

Soft demand (-14.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€33.48

avg listing price — sweet spot $15–$100

Price range

Great€12.87–€67.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.5%

return rate — above 5% kills the launch gate

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,404.03

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay€133K

€133K/yr · 262K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, mixer to go is a €133K/yr Amazon Germany market (262K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 48/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

mixer to go market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €134K–€167K; units × avg price
Conversion rate: 1.5%
Avg BSR: #23
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 10.3%
Avg brand age: 28 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

121

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

13%

Ninja34%
NutriBullet18%
WMF16%
VOLTRX11%
COKUNST4%
AMFUN4%
Open — no brand owns it (10 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 6.4×

Open Trend

Top mixer to go search terms

mixer to go140K/yr -13.7%1.2% conv.
portable blender23K/yr -5.3%1.2% conv.
mixer smoothie maker to go17K/yr -38.1%1.3% conv.
smoothie mixer to go12K/yr -38.9%0.9% conv.
mixer akku9K/yr +7.2%1.3% conv.
kabelloser mixer8K/yr -1.1%1.1% conv.
to go mixer8K/yr -10.1%0.9% conv.
mixer proteinshake8K/yr -13.7%2.1% conv.
portable mixer7K/yr -4.1%1.1% conv.
mixer für proteinshakes6K/yr -24.0%1.5% conv.

All search terms

Top mixer to go products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ninja Blast Tragbarer Mixer & Smoothie Maker 530ml Becher mit Auslaufsicherem Deckel & Trinköffnung Leistungsstark Kabellos & Wiederaufladbar Zerkleinert Eis & Gefrorenes Obst Schwarz BC151EUBK

Ninja€34.664.3★2,765 rev

nutribullet Portable Smoothie Maker to go 475 ml BPA-freier Becher kabellos wiederaufladbar für 15+ Mixvorgänge tragbarer mini Mixer für mix & go zerkleinert Eis & Obst Magenta NBP003MA

NutriBullet€24.154.1★2,486 rev

VOLTRX Protein Shaker Flasche Titanus USB C Wiederaufladbare Elektrische Protein Shake Mixer Shaker Cups für Proteinshakes und Mahlzeitenersatz Shakes BPA Frei 24oz

VOLTRX€18.654.3★5,406 rev

nutribullet Portable Smoothie Maker to go 475 ml BPA-freier Becher kabellos wiederaufladbar für 15+ Mixvorgänge tragbarer mini Mixer für mix & go zerkleinert Eis & Obst Schwarz NBP003B

NutriBullet€24.464.1★2,484 rev

Ninja Blast Tragbarer Mixer / Blender / Smoothie Maker 530ml Becher Auslaufsicherer Deckel Leistungsstarker Mini Standmixer Kabellos & Wiederaufladbar Zerkleinert Eis & Obst Blau BC151EUNV

Ninja€38.944.4★1,815 rev

Newest

by launch date

COKUNST Mini Tragbarer Mixer Smoothie Maker to go mit Reise-Deckel

COKUNST€25.7241 rev

5mo ago

Tragbarer Mixer 580ml Smoothie Maker to Go mit 12 Edelstahlklingen 20000 U/min USB-C Wiederaufladbarer Portable Blender Mini Mixer für Smoothies & Shakes Fitness Büro Reisen

Qibivfo€17.4417 rev

6mo ago

EasySpeed Tragbarer Mixer Smoothie Maker 500ml Persönlicher Mini Entsafter Auslaufsicherem Deckel & Trinköffnung 1500mAh Elektrisch USB-C 12 Edelstahlklingen BPA-frei für Reisen und Büro Blau

EASY SPEED€18.3541 rev

6mo ago

COKUNST Tragbarer Mini Mixer Smoothie Maker to go Leistungsstarker 22000 U/min 500 ml Smoothie Standmixer mit 6 Rostfreien Klingen mit Reise-Deckel für Küche Fitnessstudio Büro

COKUNST€22.0388 rev

9mo ago

WMF Kult X Mix & Go Smoothie Maker & Mixer kompakter Standmixer 300 W mit 0 6 L Tritan-Flasche 4 Edelstahlklingen Sicherheitsabschaltung Shake Mixer aus Cromargan Edelstahl Deep Black

WMF€34.90207 rev

9mo ago

What buyers say about mixer to go

What buyers praise and complain about, mined from review topics.

What buyers love

Mischen/Mischung25%

“Super Mixer”

Qualität insgesamt13%

“Super Produkt”

Benutzerfreundlichkeit11%

“Easy Shaker”

Einfache Reinigung9%

“dadurch easy reinigen!🧽.”

Preis-Leistungs-Verhältnis6%

“Beste Investition”

beworben Vs Tatsächliches Produkt5%

“ansonsten tut es seinen Job”

Akkulaufzeit3%

“Ich bin absolut zufrieden, wenn es sich bestätigt, dass man den Akku nicht so oft aufladen muss”

Stärke3%

“Robust”

Portabilität2%

“Amfun Portable Mixer: Praktisch”

Kompaktheit2%

“Kompakter Smoothie-Maker – ideal für den schnellen Start in den Tag”

What buyers complain about

Haltbarkeit15%

“Haltbarkeit”

Qualität insgesamt10%

“Defekt nach 5 Monaten – enttäuschende Qualität”

Mischen/Mischung10%

“Mixt nicht”

Auslaufsicher6%

“Undicht”

Akkulaufzeit6%

“Akku 2x direkt defekt”

Aufladen6%

“muss ständig geladen werden”

Geruch4%

“Stinkt”

Funktionalität insgesamt4%

“Funktioniert nicht”

Einfache Reinigung3%

“Auch das offene Messer zum saubermachen finde ich nicht gut”

Preis-Leistungs-Verhältnis2%

“Ein bisschen teuer”

Top return reasons

Funktionalität insgesamt17%

Gesamtgröße13%