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Mixer to Go

Fail

Demand is soft, at -14.6% this quarter, so Mixer to Go is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€133K/yr262K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
48%top-5 click share · 16 brands · 121 sellers

Flapen Score

Mixer to Go against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Mixer to Go is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mixer to Go market on Amazon at a glance

Shoppers on Amazon Germany searched for Mixer to Go 262K times last year and spent an estimated €133K. The top 5 brands take 83% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €133K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
1.5%
Market size, estimated
€133Ka year
Peak month
March6.4× the quietest month
Top search term
mixer to go140K searches a year

02 · Price

A sale here is worth €33.48.

Listings sell for €33.48 on average, from €12.87 to €67.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €33.48 that is €3K to €8K a year per listing.

Average price
€33.48inside the $15 to $100 sweet spot
Price range
€12.87–€67.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€3K–€8K
Returns
2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #23 within Nahrungsergänzung. It carries 2,404 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#23in Nahrungsergänzung
Average rating
4.15 starsAmazon Germany average 4.37 stars
Average reviews
2,404per listing
Listings tracked
32

04 · Newcomers

7 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
28 months

Products

Top Mixer to Go products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

€0€5K€11K€16K€21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

121

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 89%

Open market

13%

  • Ninja34%
  • NutriBullet18%
  • WMF16%
  • VOLTRX11%
  • COKUNST4%
  • AMFUN4%
  • Open — no brand owns it (10 brands, 13%)

Demand

Mixer to Go search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 6.4×

Search terms

Top Mixer to Go search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mixer to go140K/yr
  • portable blender23K/yr
  • mixer smoothie maker to go17K/yr
  • smoothie mixer to go12K/yr
  • mixer akku9K/yr
  • kabelloser mixer8K/yr
  • to go mixer8K/yr
  • mixer proteinshake8K/yr
  • portable mixer7K/yr
  • mixer für proteinshakes6K/yr

Reviews and returns

What reviews say buyers love and hate about Mixer to Go

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Mischen/Mischung”
15%of negative reviews mention “Haltbarkeit”
2.5%of orders come back
“Haltbarkeit”
A buyer, on “Haltbarkeit”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mixer to Go questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data