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Miluna

Maybe

Search demand grew +141.0% this quarter. But the top 5 brands take 100% of clicks, so Miluna is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49
Market size
€78K/yr34K searches / yr
90-day growth
+141.0%search demand this quarter
Competition
64%top-5 click share · 2 brands · 3 sellers

Flapen Score

Miluna against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Miluna is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miluna market on Amazon at a glance

Shoppers on Amazon Germany searched for Miluna 34K times last year and spent an estimated €78K. All 2 brands take every click. Demand peaks in Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +141.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+141.0%
Conversion, latest week
4.0%
Market size, estimated
€78Ka year
Peak month
June4.8× the quietest month
Top search term
bebird25K searches a year

02 · Price

A sale here is worth €55.70.

Listings sell for €55.70 on average, from €16.12 to €113.35. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At €55.70 that is €6K to €14K a year per listing.

Average price
€55.70inside the $15 to $100 sweet spot
Price range
€16.12–€113.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
€6K–€14K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #57 within Ohren. It carries 2,106 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
12.4%
Average rank
#57in Ohren
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
2,106per listing
Listings tracked
13

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Miluna products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

€0€4K€8K€12K€16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

0%

  • Bebird Pro61%
  • BEBIRD39%

Demand

Miluna search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 4.8×

Reviews and returns

What reviews say buyers love and hate about Miluna

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Konnektivität – insgesamt”
1.4%of orders come back
“Mit Bluetooth funktioniert die Verbindung nicht”
A buyer, on “Konnektivität – insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Miluna questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data