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Migräne

Migräne shows low returns (0.9%), but soft demand (-6.3% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49

Market size 30Growth 22Conversion 34Competition 53Returns 95Price range 76Avg price 80Brand share 81Review moat 53Quality gap 78
This niche Category average · 2,966 niches

Is Migräne profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Migräne is a €136K/yr Amazon Germany market (293K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May. Verdict: Worth a look — 55/100.

Migräne: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.3% over the last 90 days and 2.7% of searches end in a purchase.

€136K

revenue / yr

Units sold / yr10K
Search volume / yr-6.3%293K
Conversion rate2.7%
Avg price€16.99

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers23 · 46
Top-5 product click share53%
Open market46%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement88%
New entrants (1y)3· 1 succeeded
Avg rating4.3★
Avg reviews1,385

Top Migräne products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€7K€14K€20K€27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

46

Top-5 brand share

54%

Top 20: 97%

Top-5 click share

53%

Top 20: 95%

Open market

40%

  • Bloomoak17%
  • ONLYCARE13%
  • Apriwell11%
  • Puressentiel8%
  • NATURTREU5%
  • Aisikoo5%

Migräne demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume293KCVR2.7%Products25Brands23Top 5 Brands54%OOS Rate4.7%Rating4.3★Reviews1,385Avg BSR#536
10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Top Migräne search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • migräne200K/yr
  • kopfschmerzen45K/yr
  • migraine7K/yr
  • premigran migräne nasenspray5K/yr
  • gegen migräne5K/yr
  • spannungskopfschmerzen5K/yr
  • kopfschmerz5K/yr
  • premigran6K/yr
  • gegen kopfschmerzen5K/yr
  • migräne massagegerät7K/yr

What reviews say buyers love and hate about Migräne

What buyers mention most, as a share of all reviews.

What buyers love

63% of reviews
Komfort insgesamt15%

aber nicht unangenehm, sondern reinigend

Geruch11%

Duft ist angenehm

Qualität insgesamt10%

Super Qualität

beworben Vs Tatsächliches Produkt6%

Hält was sie verspricht

Gesamtgröße5%

Passt

What buyers complain about

64% of reviews
Gesamtgröße16%

Fällt klein aus

Funktionalität insgesamt14%

Kommt fast nichts raus

Preis-Leistungs-Verhältnis10%

geldverschwendung

Heizung6%

Es kühlt 5-10 Minuten intensiv

Geruch5%

Der Menthol Geruch könnte allerdings ein wenig die Augen reizen

Migräne return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
44%
2Funktionalität insgesamt
16%
3Geruch
7%
4beworben Vs Tatsächliches Produkt
3%
5Komfort insgesamt
2%

Common Migräne questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Migräne 55/100 on Amazon Germany — Worth a look. The niche generates €136K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -6.3% over the last 90 days.
Search demand for Migräne on Amazon Germany peaks in May, where the busiest month runs 1.7× the quietest.