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Miele Waschmittel

Fail

Shoppers spend an estimated $4K a year here, so Miele Waschmittel is a Fail.

Flapen Score
37
37 / 100
Ranks 2,733 of 2,966 Drogerie & Körperpflege niches · −12 vs the category median of 49
Market size
€4K/yr66K searches / yr
90-day growth
+7.0%search demand this quarter
Competition
86%top-5 click share · 8 brands · 9 sellers

Flapen Score

Miele Waschmittel against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Miele Waschmittel is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miele Waschmittel market on Amazon at a glance

Shoppers on Amazon Germany searched for Miele Waschmittel 66K times last year and spent an estimated €4K. The top 5 brands take 86% of clicks. Demand peaks in Jul–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €4K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
0.4%
Market size, estimated
€4Ka year
Peak month
November1.8× the quietest month
Top search term
miele waschmittel64K searches a year

02 · Price

A sale here is worth €12.95.

Listings sell for €12.95 on average, from €7.74 to €18.83. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €12.95 that is €0 to €1K a year per listing.

Average price
€12.95under the $15 to $100 sweet spot
Price range
€7.74–€18.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #930 within Wäschepflege. It carries 441 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
7.7%
Average rank
#930in Wäschepflege
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
441per listing
Listings tracked
8

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Miele Waschmittel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

€0€378€756€1K€2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

9

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

9%

  • Mingzhuc33%
  • R-Satz Shop20%
  • ULROAD16%
  • 1E11%
  • Printbtw6%
  • The Amazing Donat5%
  • Open — no brand owns it (2 brands, 9%)

Demand

Miele Waschmittel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Miele Waschmittel

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Geruch”
18%of negative reviews mention “Gesamtgröße”
0.1%of orders come back
“Die Streuung ist zu gross”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Miele Waschmittel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data