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Miele Waschmaschinenreiniger

Fail

The top 5 brands take 100% of clicks, so Miele Waschmaschinenreiniger is a Fail.

Flapen Score
42
42 / 100
Ranks 2,358 of 2,966 Drogerie & Körperpflege niches · −7 vs the category median of 49
Market size
€77K/yr39K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
75%top-5 click share · 4 brands · 58 sellers

Flapen Score

Miele Waschmaschinenreiniger against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Miele Waschmaschinenreiniger is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miele Waschmaschinenreiniger market on Amazon at a glance

Shoppers on Amazon Germany searched for Miele Waschmaschinenreiniger 39K times last year and spent an estimated €77K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €77K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
10.3%
Market size, estimated
€77Ka year
Peak month
October1.6× the quietest month
Top search term
siemens spülmaschinenreiniger6K searches a year

02 · Price

A sale here is worth €19.13.

Listings sell for €19.13 on average, from €2.00 to €41.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €19.13 that is €5K to €10K a year per listing.

Average price
€19.13inside the $15 to $100 sweet spot
Price range
€2.00–€41.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #359 within Reinigungsmittel. It carries 615 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
77%
Out of stock, average day
1.7%
Average rank
#359in Reinigungsmittel
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
615per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Miele Waschmaschinenreiniger products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

€0€8K€15K€23K€31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

58

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

0%

  • Bosch74%
  • DL-pro16%
  • eVendix8%
  • Somat2%
  • Open — no brand owns it (0%)

Demand

Miele Waschmaschinenreiniger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Miele Waschmaschinenreiniger search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • siemens spülmaschinenreiniger6K/yr
  • bosch spülmaschinenreiniger7K/yr
  • bosch maschinenreiniger7K/yr
  • bosch waschmaschinenreiniger7K/yr
  • waschmaschinenreiniger bosch4K/yr
  • siemens maschinenreiniger3K/yr
  • siemens waschmaschinenreiniger3K/yr
  • waschmaschinenreiniger siemens2K/yr

Reviews and returns

What reviews say buyers love and hate about Miele Waschmaschinenreiniger

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Einfache Reinigung”
25%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Preislich etwas höher als Noname Produkte”
A buyer, on “Preis-Leistungs-Verhältnis”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Miele Waschmaschinenreiniger questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data