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Mentholkristalle

a concentrated shelf (top 5 take 81% of clicks) — Mentholkristalle doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49

Market size 35Growth 45Conversion 90Competition 16Returns 98Price range 30Avg price 34Brand share 28Review moat 67Quality gap 24
This niche Category average · 2,966 niches

Is Mentholkristalle profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mentholkristalle is a €168K/yr Amazon Germany market (157K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Dec. Verdict: Skip it — 45/100.

Mentholkristalle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +16.0% over the last 90 days and 10.6% of searches end in a purchase.

€168K

revenue / yr

Units sold / yr20K
Search volume / yr+16.0%157K
Conversion rate10.6%
Avg price€10.09

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 10
Top-5 product click share81%
Open market12%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement82%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews804

Top Mentholkristalle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

€0€17K€34K€50K€67K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

10

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

9%

  • AVIDA ZEN38%
  • CozyNature19%
  • D&O Nature Products17%
  • LoWell7%
  • Nordholz6%
  • CELMAN3%
  • Open — no brand owns it (3 brands, 9%)

Mentholkristalle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume157KCVR10.6%Products11Brands9Top 5 Brands88%OOS Rate15.4%Rating4.6★Reviews804Avg BSR#17
15K10KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 3.0×

Top Mentholkristalle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mentholkristalle72K/yr
  • mentholkristalle gegen ameisen7K/yr
  • menthol kristalle11K/yr
  • mentholkristalle sauna22K/yr
  • sauna kristalle18K/yr
  • menthol-kristalle3K/yr
  • sauna mentholkristalle6K/yr
  • sauna kristalle verschiedene düfte4K/yr
  • eukalyptus kristalle4K/yr
  • saunakristalle4K/yr

What reviews say buyers love and hate about Mentholkristalle

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Geruch26%

Angenehmes Aroma

Qualität insgesamt18%

Super Produkt

Mineralien12%

die Kristalle sind sehr intensiv

beworben Vs Tatsächliches Produkt8%

Hält was es verspricht

Preis-Leistungs-Verhältnis5%

Preis und Leistung ok

What buyers complain about

70% of reviews
Dosierung18%

Vorsichtig dosieren

Geruch10%

Duft nicht lang

Mineralien8%

wenig Kristalle für merkbare Wirkung notwendig

Gesamtgröße8%

Die Kristalle sind jetzt nicht so groß

Qualität insgesamt5%

Unfassbar schlechte Qualität

Mentholkristalle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
24%
2Mineralien
16%
3Gesamtgröße
10%
4Qualität insgesamt
10%
5beworben Vs Tatsächliches Produkt
8%

Common Mentholkristalle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mentholkristalle 45/100 on Amazon Germany — Skip it. The niche generates €168K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +16.0% over the last 90 days.
Search demand for Mentholkristalle on Amazon Germany peaks in May–Jun–Dec, where the busiest month runs 3.0× the quietest.